NFC SIGN

NFC Sign - A survey was recently conducted in six european countries to gauge the interests of consumers using NFC Digital Signage. The survey found most would like to interact with an NFC Digital Sign, but they expect a ‘value exchange' in return. The most popular incentives were money or entertainment rewards... NFC Sign - The survey size was 9,000 people in the UK, Ireland, France, Spain, Italy, and the Netherlands. It was conducted by Kantar Media for out-of-home (OOH) media own CBS Outdoor International. It found that 74% of owners of smart devices have interacted with OOH advertising at lease once. It also indicated that public awareness of interactive technologies (such as NFC Digital Signage) is still low, with even lower adoption rates.