MEDIAWORKS - Key Persons
Job Titles:
- Chief Operating Officer Outdoor
Brad has extensive experience in the outdoor advertising industry, having previously worked at APN Outdoor, JCDecaux, and Go Media, and has been at MediaWorks for a little over two years. In his recent role as Head of Sales Enablement Outdoor - Direct at MediaWorks, Brad spearheaded strategic planning, sales, and revenue-focused product development for all outdoor platforms.
Leon has extensive radio knowledge from 30 years in the business and oversees all radio music brands, content and people as well as relationships with other parts of the business. Prior to this he spent 20 years as Content Director for The Edge.
Mike is an experienced finance professional with a proven track record in leading teams, implementing financial systems and processes. Mike has 20 years of experience working in senior roles in New Zealand and internationally including at Westpac, Vodafone, ANZ in Singapore, Deutsche Bank in London and Singapore, and now MediaWorks.
At MediaWorks, Mike has played a critical role in driving the company's financial transformation and growth, initially joining as the Head of Finance Business Partnering in 2019, before serving as interim Finance Director and most recently as GM Finance and Transformation.
Job Titles:
- Chief Executive Officer Outdoor
Mike Watkins spent the first 25 years of his career in many of New Zealand's leading advertising, design and film production companies - including Generator, Meares Taine, M&C Saatchi, Designworks and Film Construction. In 2016 he jumped the fence to media, taking a role as General Manager of APN Outdoor, which was later acquired by JCDecaux. Until late 2023 he was Country Head of JCDecaux New Zealand. Mike initiated the idea of Calibre, a universal Out of Home audience measurement system, playing a key role in building the platform which has now been adopted as the industry standard in New Zealand. For the past four years he has also served as Chairman of the Out of Home industry body OOHMAA. Mike joined MediaWorks as Chief Executie Officer of Outdoor in November 2023.
Rachel joined in early 2021 bringing with her more than 25 years of legal experience. Prior to MediaWorks, she spent a number of years as Associate General Counsel and Board Director for UK IoT provider Centrica Hive in London. She also has extensive experience working in leading corporate law firms in the UK, Australia and New Zealand.
With more than 25 years of deep industry experience, Wendy has spent a good part of her career at MediaWorks, working her way from Manager of More FM Auckland to CEO of the radio business before leaving the business in 2017 to focus on her market research company. In 2019 the media industry called again and Wendy joined the NZME executive team as Chief Radio and Commercial Officer. In March 2023 Wendy joined MediaWorks as interim CEO before taking over the role full time.
Job Titles:
- Head of Communications ( Interim )
Yvonne joined MediaWorks at the start of 2023 and brings a wealth of international experience in reputation management. Yvonne was previously Head of Communications at Air New Zealand and spent more than a decade working in senior external affairs and communications roles for Shell in London and the Netherlands.