IDRISSI

At my core, I'm a strategist and a storyteller. I thrive on blending creative narratives with sharp analytical insights, underscoring the transformative role of reputation management. The outcome? Businesses that are poised for growth and evolve with purpose... Most recently, I started my role at Hill & Knowlton in Dubai, expertly fusing traditional market research with cutting-edge AI and Data Analytics. My forte lies in discovering data's hidden gems, equipping brands with strategic roadmaps that amplify their engagement and redefine the way they communicate... Mehdi Hassani Idrissi is a marketing communications strategist with a diverse experience in public relations and advertising. He has offered strategic counsel and helped launch corporate, promotional and digital campaigns for leading brands. He has worked with communications agencies in New York City, Paris, and Casablanca in the areas of healthcare, banking, financial services, insurance, hospitality, and government.