100TH MONKEY - Key Persons


Alita Buttress

Job Titles:
  • Director & Head of Media Training
Alita is a former BBC News editor and self-proclaimed ‘news junkie' with 17 years' experience across national broadcast, print and digital. She has since transitioned into Executive Leadership coaching, preparing CEOs and senior leaders for high-stakes conversations. As an experienced trainer, Alita specialises in supporting businesses with their most challenging internal and external communication moments. Alita brings her abundance of energy to The 100 th Monkey team, super-charging any training session with her supportive feedback and fascinating anecdotes of lessons learned in busy newsrooms.

Ann HUGHES

Job Titles:
  • Director
Ann has worked for 20 years advising big pharma on their corporate and brand messaging as well as delivering global launch campaigns. Now she is using that expertise on a more personal level, coaching individuals and teams to be more effective in their communications. Delivering training that calls on her consulting background and combines with her interest in psychology and theatre, she's never been more passionate about her work.

CAT SHERIDAN

Job Titles:
  • Head of Operations
Cat's 13 years of experience working closely with founders and CEOs of some of London's most successful communications agencies meant she was poised to expertly navigate 100 th Monkey's rise from start-up to established business.

Clare Roberts

Job Titles:
  • Project Planner & Manager
Clare brings a blend of account management, project management, training, communications, and writing skills to The 100 th Monkey troop. With her positive, proactive approach, she thrives on transforming ideas into tangible results that are expertly managed and executed.

DAN GREGORY

Job Titles:
  • Senior Project Planner & Manager
Dan is a first-class scientist turned highly-reviewed business strategist and facilitator. Joining the Monkey team fresh faced from university, Dan has been earning his stripes ever since, giving his all to his work. You might partner with Dan on either side of the Personal and Team Effectiveness sides of the business, but one thing will remain the same; his dedication to the highest quality of work for his clients.

Harriet Longden

Job Titles:
  • Senior Consultant
Harriet brings over 20 years of healthcare communications expertise to her role with 100 th Monkey, and has dabbled in every disease area you could name. She loves identifying nuggets of insight to unlock a strategic challenge, and always uncovers that special something to win a pitch or sprinkle magic on a client brief.

Joanna Edwards - Founder

Job Titles:
  • Co - Founder
  • Director
As founding partner and leader of the 100th Monkey's thriving team effectiveness troop, Joanna is highly sought-after by emerging leaders, established leaders and industry-leading teams. She has developed a four-pillar model for high performing teams, and designed and delivered hundreds of programmes, offsites and workshops to help leaders sharpen and articulate their thinking, and teams to be more productive, satisfied and happy. Joanna has honed her skills through 20+ years' experience as a consultant, facilitator, trainer and coach.

LAURA GOOD

Job Titles:
  • Senior Consultant
Laura grew up in healthcare communications, spending 15 years working in senior and strategic consulting, corporate communications, brand and patient awareness campaigns. She was a member of the leadership team at the same London agency where many members of The 100 th Monkey team first met. Taking what she calls a ‘break' to dedicate time for her kids and pursue social care interests, she applied her leadership skills to the school PTA and volunteering and was busier than ever. Returning to agency life has actually been a bit of a holiday by comparison - no wonder she relishes ‘being onsite'.

Lay HINE

Job Titles:
  • Senior Project Assistant & Administrator
Lay has over 10 years' experience working in marketing, coordination and event management roles across healthcare and charitable organisations. She excels at managing many different moving parts simultaneously, key skills that are regularly tested by the Monkey team who are often here, there and everywhere delivering training and facilitating meetings all at once.

Richard EDWARDS - Founder, Managing Director

Job Titles:
  • Founder
  • Managing Director
At the helm of a thriving business, Richard has the privilege of leading a troop of trainers, facilitators, coaches and consultants who have helped thousands of individuals and teams to be have greater impact, confidence and clarity in their work. The 100 th Monkey's story began in 2012, when Richard retrained as a facilitator and coach, after a prolific career as a news reporter at the Daily Telegraph and London Evening Standard. He designed a series of communication skills workshops and programmes, which pioneer a data-led approach to learning (putting science behind the art of communication), and draw on Richard's experience of 20 years in journalism, complemented with principles of performance, neuroscience and psychology, to create a practical package of tools to enhance individuals' clarity and confidence.

Richard Penney

Job Titles:
  • Team Associate
Richard is the newest member of The 100 th Monkey team, having joined in the spring of 2023. Before this, he spent three years doing research at a global health charity, after studying biology and chemistry at university.