ART OF ‘WARE

Too many good ideas, good products, good technologies die or waste away because the companies involved - especially the small startups - don't know how to carve out and defend a chunk of the market in which to survive and from which to expand. This book, The Art of ‘Ware, is intended as a survival guide for such firms. While ostensibly written for entrepreneurs, CEOs and company presidents, I would hope that it has value for company employees at all levels, as well as for investors, consultants and analysts. By understanding the principles given here, you increase your value to the firm(s) with which you are associated. By applying these principles, you increase the likelihood of survival for both your company and your job. Failure to do so can mean failure indeed... Sun Tzu Reinterpreted for Tech Development and Marketing

Also known as: Art