BEST COMMUNICATIONS - Key Persons


Adrian Wheeler

Job Titles:
  • Senior Advisor
Adrian specialises in stakeholder engagement and media training. He has more than 30 years of experience in public relations and was chairman of GCI Europe until 2006. At Grey Worldwide, he was CEO of GCI UK, a top-ten consultancy, and responsible for developing an EMEA network of 28 offices. His personal clients included The Federation of American-Controlled Shipping, British Airways, The Mexican Ministry of Tourism, Procter & Gamble, Novartis, Dell, The Marketing Society and Food & Wine From France. He is currently a non-executive director of Firefly Communications, The London Communications Agency and The Gyroscope Consultancy, and a partner in Agincourt Communications. He is chairman of the Professional Practices Committee of the Chartered Institute of Public Relations and co-chairman of the judges of the Public Relations Consultants Association Awards. Adrian was educated at Dulwich College and Clare College, Cambridge.

Euan Edworthy - Chairman, Founder

Job Titles:
  • Chairman
  • Founder
  • Member of the Order of the British Empire
Euan was educated at Ampleforth College, UK, and graduated from the University of Wales, Cardiff, in 1991 with a degree in Politics and History. Euan has now worked in the public relations industry for twenty plus years, beginning his career at London-based PR agency, Good Relations, in the property planning and development department. In 1993, he became a consultant for the Rowland Company in Hong Kong before moving to Prague in 1994 as an advisor to the Czech government on foreign investment matters. In 1995, he established Best Communications, now one of the Czech Republic's leading public relations companies. In 2004, he initiated continental Europe's first ever Speakers' Corner in Prague and in 2007 established Speakers' Corner Trust, an international charity, with former British MP Peter Bradley. Euan is a Trustee of the Anglo Czech Education Fund and conceived the idea for the Winged Lion Memorial to commemorate Czechoslovaks who fought with the Royal Air Force during the Second World War. He has also established the Czech Children of Courage Award, Prague's Red Nose Day Campaign and is a Director of the British Chamber of Commerce in the Czech Republic. Euan is married and lives in Prague. Euan was appointed Member of the Order of the British Empire (MBE) in the 2020 Birthday Honours for services to UK-Czech Republic relations, under the diplomatic service list. In recognition of his work honouring the memory of the Czechoslovak RAF pilots, on 11 November 2019 Euan received the Cross of Merit of the Minister of Defence of the Czech Republic. The Cross of Merit is awarded to citizens of foreign nations who have worked in cooperation with the Ministry of Defence of the Czech Republic and engaged in activities in support of the Armed Forces of the Czech Republic.

Gordon Lovitt

Job Titles:
  • Advisor
Gordon is an expert on all things to do with video communication. He has a highly successful production company, NOW Productions, making features, drama, documentaries, comedy and lifestyle for various TV stations - such as local versions of Call My Agent, Undercover Boss, Secret Millionaire and Cooking show - Karolina in the kitchen and stand up comedy show Comedy Club. With Euan Edworthy from Best Communications he developed and produced the award winning Feature Documentary Good Old Czechs. Previously he has held the posts of Director of Programming at Česká Televize, TV Prima and Prima Cool in the Czech Republic and TVR1 in Romania. Apart from his TV work, he has extensive experience as a communications consultant for leading international private-sector clients and has created video projects for IKEA, Coty, Billa, Podravka, HP and the Czech Police. For Best Communications clients he can help with projects as simple as filming events to social media video content, communications videos, commercials and media branding opportunities.

Kateřina Dvořáková

Job Titles:
  • Senior Consultant
Kateřina has a Bachelor's degree in Humanities Studies from Charles University, and a Bachelor's degree in International Relations and Diplomacy from Metropolitan University Prague. She has extensive communications experience, having worked in a marketing agency and in the field of logistics.

Kateřina Fričová

Job Titles:
  • Senior Consultant
Kateřina has over ten years of PR experience in both agency and in-house settings, having mostly worked for clients from the defence and hospitality industries. She holds an MBA from the Royal Agricultural University, Cirencester, UK, as well as a Diploma de Cuisine from Le Cordon Bleu London.

Kristýna Štefanková

Job Titles:
  • Account Manager
Kristýna has a Master's degree from the University of Economics in Prague and she's currently completing her second Master's degree in Media Studies at Charles University. Prior to joining the agency, she worked in media, particularly TV and the newspaper industry. Kristýna joined Best Communications in a Media Monitoring Executive position; now, as Senior Account Executive, she focuses on clients in the lifestyle and travel sectors, such as Kiwi.com and Marriott. In her free time she enjoys traveling and baking.

Lucie Murlová

Job Titles:
  • Account Manager Media Monitoring
At Best Communications, Lucie focuses on media monitoring and the preparation of media analyses tailored to the specific needs of individual clients. Lucie has over six years of experience as a professional translator focusing on legal and technical texts as well as proofreading. Prior to joining Best Communications, she worked as PR Manager for Tesco and ORCO. Lucie attended Technical University of Liberec, where she earned a Master's degree in English and French language teaching. She also studied marketing communication at the MEGT Institute in Sydney. Lucie is fluent in English and French, and has a basic knowledge of German and Russian. In her free time, she enjoys being with her family, loves skiing, cycling and practising yoga.

Miroslav Dvořák

Job Titles:
  • Account Executive
Miroslav has a degree in Political Science and Public Policy from the Charles University in Prague. His thesis focused on the procurement processes of the Czech military. He has experience with both the public and the private sector. He has lived for extended periods in America and Germany where he learned English and German. In his free time, he enjoys reading books, running and travel. At Best Communications Miroslav focuses mainly on supporting clients from the technology and financial sectors.

Nataša Edworthy

Job Titles:
  • Media Monitoring, Research & Analysis Director
Nataša has been part of the Best team for more than 15 years specialising in media monitoring and media analysis that cover a vast majority of different sectors, including defence, nuclear energy, aviation, FMCG and real estate. As a Serbo-Croatian native speaker, Nataša speaks fluent English and Czech. She also speaks very good German and is learning French. She joined Best not long after her studies at Charles University Faculty of Arts, where she studied English and American Studies and Japanese Language and Literature. She enjoys reading, travelling, practising Pilates and spending time with her family.

Nina Černá

Job Titles:
  • Director
Nina has nearly 10 years' experience working with PR agencies and clients from the retail, technology, lifestyle and startup areas. She works with Best's travel, technology and lifestyle clients, such as Kiwi.com, Emirates, Four Seasons and Cartoon Network. She has a degree in Marketing Communications & PR and Media Studies from the Faculty of Social Sciences, Charles University in Prague. She speaks English and wrestles with German.

Petra Danihelková

Job Titles:
  • Senior Consultant
Petra has been working for Best Communications since 2011, with a break for maternity leave. Over the years, she has been responsible for creating and implementing PR strategies for a number of clients in the gastro, travel and entertainment industries including Starbucks, Ben & Jerry's, Four Seasons, NetJets Europe and Madame Tussauds. Petra is now expanding her expertise by also focusing on Best's healthcare clients. Petra graduated from the Faculty of Management of the University of Economics in Prague and speaks English.

Radovan Jankovič

Job Titles:
  • Account Director
Radovan has been part of Best since 2019 and supports clients in logistics, real estate and industry such as Prologis, Kuehne+Nagel, CHEP and Rheinmetall. He graduated in journalism from Comenius University in Bratislava and in media studies from Charles University in Prague. He worked for two Slovak national dailies. Besides media and geopolitics, he is also interested in the Middle Eastern culture. Radovan is native Slovak speaker and he also speaks English and Spanish.

Tereza Kůželová

Job Titles:
  • Senior Consultant
Tereza has worked in PR and communication for over 13 years, in both agency and in-house roles. She has worked for companies in the financial, insurance, FinTech, e-commerce, gastro and travel industries, with particular long-term experience in event management, media relations, copywriting, and internal communications. Tereza graduated from the Faculty of International Relations of the University of Economics in Prague, specializing in International Trade and Marketing. She studied PR and Communication at the San Francisco State University in California. In her spare time, Tereza enjoys traveling and discovering local cuisines, reading, and sports. She speaks English and German.

William Nattrass

Job Titles:
  • Consultant and Content Editor
William provides strategic advisory and copywriting services for Best clients across a range of sectors including retail, logistics, aerospace, hospitality, defence and real estate. He has worked as a political commentator on Central European affairs, writing extensively about the CEE region for world-famous publications including the Wall Street Journal, Washington Post, Politico, Daily Telegraph, Independent, Spectator and more. His journalism experience also includes work as News Editor and business journalist at Expats.cz, the Czech Republic's leading English-language news portal. William studied Music at the University of Durham and hails from Cornwall, in the south-west of England.

Yen Le Hai

Job Titles:
  • Office Manager
Yen has a Bachelor's degree in Hospitality Management from Ulster University. Prior to joining the agency, she worked in operations for various hotels in F&B, Front Office, Customer Service capacities, as well as for start-ups. As Office Manager at Best Communications, she takes care of all activities necessary to facilitate the smooth running of the office. Yen enjoys spending her free time doing a variety of dog-related activities with Twiggy, dancing, and experiencing culture of all kinds. Yen is native Slovak speaker and also speaks English, German and Vietnamese.