CAMELOT UK LOTTERIES LIMITED - Key Persons


Alan Artz - CFO

Job Titles:
  • Chief Financial Officer
  • Chief Financial Officer Read
Al was appointed Chief Financial Officer (CFO) at Allwyn UK, the incoming licensee for The National Lottery, and Camelot in July 2023. In this dual role, he will aid the smooth transition from the third to the fourth National Lottery licence, which starts on 1 February 2024. Al has a wealth of experience, including most recently four years at William Hill where he served as the CFO for the online business and, more recently, also took ownership of the retail business. Prior to that, Al held senior finance roles in a number of blue chip companies, including Sky, BT and Barclays.

Amanda Horton-Mastin

Job Titles:
  • Independent Non - Executive Director
  • Independent Non - Executive Director Read
  • Senior Leader
Amanda is a senior leader from the not-for-profit sector with extensive experience in running multi-disciplinary campaigns in the UK and the US. She spent over 20 years working at Comic Relief, where she held a variety of director roles across fundraising, marketing, communications, grant-making and innovation. Amanda played a central role in the organisation's achievements and growth from 1995 to 2016, as well as in expanding the company's international presence, including setting up Red Nose Day in the US in 2015. Amanda then worked as a senior director at Girl Effect and became CEO of a B Corp called ActionFunder from 2019 until 2022. She is now Chief Strategy and Growth Officer at Bertha UK, where she is focused on maximising impact across its portfolio of commercial and philanthropic activity. Amanda was a trustee of the Divine Chocolate Company and New Economics Foundation, and is currently a director of a boutique wine company, Domaine of the Bee.

Andy Nice

Job Titles:
  • Transformation Director
  • Transformation Director Read
Andy joined Camelot in 2017 to shape and implement its Operational Excellence programme, which has successfully delivered a series of enhancements across a wide range of business functions. He became Transformation Director in 2017, responsible for devising and leading the company's Strategic Delivery Plan - a three-year transformation programme that has delivered significant improvements across the business, including commercial and digital enhancements, retail growth and improved integrity. More recently, Andy has taken on executive accountability for the smooth and successful transition of The National Lottery's systems, people and operations into the fourth licence period.

Clare Swindell - CEO

Job Titles:
  • Co - Chief Executive Officer
  • Executive Director & Co - Chief Executive
  • Executive Director & Co - Chief Executive Read
  • in 2017 As Chief Financial Officer ( CFO )
Clare was appointed Co-Chief Executive Officer, alongside Neil Brocklehurst, in February 2023. Clare joined Camelot in 2017 as Chief Financial Officer (CFO) and was appointed to the Board in September 2019. She joined the company from dunnhumby, where she was Group CFO for three years and led a number of key projects, including a major finance transformation programme. Prior to dunnhumby, Clare had a successful and varied career at Tesco - with over 17 years in both finance and operational roles, including positions in strategy and commercial, CFO for Tesco.com and Group Audit Director. In May 2023, Clare was appointed as Non-Executive Director at Fever-Tree Drinks plc.

Gaby Heppner-Logan

Job Titles:
  • Director of Regulatory Affairs
  • Director of Regulatory Affairs Read
Gaby joined Camelot in 2018, and is responsible for leading the Regulatory Affairs function and relationship with the Gambling Commission. She is also executive sponsor for diversity and inclusion at Camelot. Gaby has extensive experience in regulatory and corporate affairs in telecoms, and was previously BT Group's Regulatory Director. Prior to this, she led marketing, communications, employee engagement and corporate social responsibility teams at Openreach, BT and Cable & Wireless.

Ivor Burns - CMO

Job Titles:
  • Marketing Director
  • Marketing Director Read
Ivor joined Camelot in 2009 to shape and lead a marketing transformation programme, and was appointed Marketing Director in February 2023. He oversees the company's Marketing and Brand activities - with responsibility for The National Lottery brand, its marketing campaigns, and activation across media, retail and digital marketing channels. Prior to joining Camelot, Ivor worked for dunnhumby, Accenture and Unilever in senior roles across Marketing and Sales. He is a member of ISBA's Executive Committee.

Jennelle Tilling

Job Titles:
  • Independent Non - Executive Director
  • Founder and Chief Brand Strategist at London
  • Independent Non - Executive Director Read
Jennelle has over 25 years' experience in consumer marketing, digital and innovation with leading global FMCG and food retail brands. She spent over 18 years working for Yum! Restaurants International in a variety of senior marketing roles, culminating in her serving as the Global Chief Marketing Officer for KFC, where she was responsible for the company's marketing, communications, innovation, digital presence and reputation in over 125 countries. Jennelle is the Founder and Chief Brand Strategist at London-based brand consultancy Marketing with Insight, a Fellow of The Marketing Society and a member of the Marketing Group of Great Britain. She is a member and past president of Women in Advertising and Communications London, and a mentor to The Marketing Academy. Jennelle also holds Non-Executive Director roles at Shaftesbury Capital PLC and Butchies, and is a trustee for The Guide Dogs for the Blind Association.

Jenny Blogg - Chief Commercial Officer

Job Titles:
  • Commercial Director
  • Commercial Director Read
Jenny was appointed Commercial Director in March 2023, following almost four years as Camelot's Retail Director - where she was responsible for overseeing all aspects of Camelot's retail operations. Prior to that, Jenny was Camelot's Head of Retail Operations - a role she was promoted to after joining

John Dillon - Chief Legal Officer, Secretary

Job Titles:
  • Company Secretary
  • Legal Director
  • Legal Director and Company Secretary Read
John is a solicitor and joined Camelot in 1998 as a Legal Adviser, becoming Deputy Head of Legal in 2004, Head of Legal in 2009, Company Secretary in 2010 and Legal Director in 2012. As Legal Director, John is responsible for Camelot's legal strategy, which includes ensuring that all Camelot Group companies receive the necessary legal advice to identify and mitigate all material legal risks associated with their operations. As Company Secretary, he is responsible for advising the Board on all governance matters and other administrative duties relating to the Board, its Committees and the company's compliance with company law requirements.

Katerína Kohlmayer

Job Titles:
  • Shareholder - Nominated Director

Kenneth Morton

Job Titles:
  • Chief Financial Officer of Allwyn
  • Shareholder - Nominated Director
  • Shareholder - Nominated Director Read
Kenneth is the Chief Financial Officer of Allwyn. He is also a member of the Board of Directors of Allwyn Entertainment Limited (operator of the UK National Lottery from 2024). Previously, Kenneth was the Head of Corporate Finance at KKCG. He has spent two decades in various corporate finance positions, and has extensive experience in capital markets and M&A. Before joining KKCG, Kenneth worked in investment banking at Morgan Stanley and Deutsche Bank in London, Moscow and Hong Kong, and in corporate finance at Thames Water. He received his Bachelor of Arts in Modern History from Oxford University.

Lord Sebastian Coe

Job Titles:
  • Independent Non - Executive Director
  • Independent Non - Executive Director Read
  • President of World Athletics
Sebastian Coe has been President of World Athletics since 2015 and was elected a member of the International Olympic Committee in July 2020. He serves as Non-Executive Chairman of CSM Sport and Entertainment within the Chime Communications group; a Non-Executive Director of the Vitality companies; a Non-Executive Director of Fortescue Metals Group; a Non-Executive Director of Allwyn Entertainment AG; and a Non-Executive Director of the British Olympic Association. Sebastian is the former Chairman of the British Olympic Association and was Chairman of the London Organising Committee of the Olympic and Paralympic Games (LOCOG), having previously been Chairman of London 2012 Limited, the London 2012 bid company. In 2017, he became Chancellor of Loughborough University, having previously served as Pro Chancellor of the university. Sebastian won four Olympic medals (two gold and two silver) and set a total of 12 world records during his athletics career. He retired from competitive athletics in 1990 and entered politics.

Neil Brocklehurst

Job Titles:
  • Executive Director & Co - Chief Executive
  • Executive Director & Co - Chief Executive Read
Neil was appointed Co-Chief Executive Officer, alongside Clare Swindell, in February 2023. Neil joined Camelot's Executive Team as Commercial Director in 2018, and oversaw the company's Commercial function with responsibilities including e-and m-commerce, draw-based games and Instants portfolio management, as well as management of the Retail and Transformation functions. Prior to that, he was Managing Director of Camelot Global, where he ran both the European and North American businesses. Neil was also a key part of the team that successfully secured the contract to become the private manager of the Illinois Lottery.

Neil Kellar - CIO

Job Titles:
  • Chief Information Officer
  • Chief Information Officer Read
Having previously worked for Camelot from 2003 to 2016 - including nine years as IT Director - Neil re-joined the Executive Team in 2017 as Chief Information Officer. He has additional responsibility for a number of Business Operations functions, including the Contact and Distribution Centres, Facilities, and Draw and Winner Services.

Niamh Macaskill

Job Titles:
  • Interim People Director
  • Interim People Director Read
Niamh joined Camelot in April 2018 as Head of Talent and Engagement, before extending her role to include People Experience. She was appointed Interim People Director in December 2022. Prior to joining Camelot, Niamh spent a number of years with Virgin Media working in a variety of senior HR director roles. She has extensive experience of all aspects of HR - with a strong focus on leadership, culture and engagement, and the overall people experience. Niamh has recently qualified as a coach and is passionate about the development of people at work.

Richard Hickson

Job Titles:
  • Director of Corporate Affairs
  • Director of Corporate Affairs Read
Richard joined Camelot's Executive Team in February 2023 and leads the Corporate Affairs function with responsibility for Corporate Communications, Consumer PR, Policy and Public Affairs, Corporate Responsibility and Partnerships. Richard's career at Camelot started in 1998 as International Manager, having previously worked agency side. The first part of Richard's time at Camelot was spent in insight and market intelligence roles, before he moved into policy and public affairs as the company began to prepare its bid for the third National Lottery licence.

Robert Chvátal - CEO

Job Titles:
  • Chief Executive Officer
  • Member of the Board of Directors
  • Shareholder - Nominated Director
  • Shareholder - Nominated Director Read
Robert Chvátal is the Chief Executive Officer of Allwyn and a member of the Board of Directors of Allwyn International a.s. He was recently appointed to the role of Interim Chief Executive Officer of Allwyn Entertainment Limited, operator of the fourth UK National Lottery licence, and is a member of its Board of Directors. He is also a member of the Board of Directors of OPAP, serves on the Supervisory Boards of CASAG and Austrian Lotteries, and is a member of the Association of European Lotteries. Robert was previously the Chief Executive Officer of SAZKA a.s., where he oversaw its transformation from a state-owned lottery business to an innovative, casual gaming entertainment company. Prior to this, Robert served as Chief Executive Officer of T-Mobile Slovakia and T-Mobile Austria, having formerly worked at Procter & Gamble and Reckitt Benckiser. He holds a Diplôme d'Ingénieur in Business Administration and International Relations from the Prague University of Economics.

Samantha Sheriff - CHRO

Job Titles:
  • Chief People Officer
  • Chief People Officer Read
Sam leads the People team at Allwyn UK, the incoming licensee for The National Lottery, and was appointed Chief People Officer at Camelot in May 2023. In this dual role, she will aid the smooth transition from the third to the fourth National Lottery licence, which starts on 1 February 2024. Sam has a wealth of experience across a range of sectors, including retail, professional services, software and technology, construction and luxury hospitality.

Simon Burke

Job Titles:
  • Chartered Accountant
  • Independent Non - Executive Director
  • Chief Executive of Virgin Retail
  • Independent Non - Executive Director Read
Simon Burke is a chartered accountant with over 30 years' experience in the consumer, retail and leisure sectors. He is currently Chairman of Bakkavor Group Plc, Blue Diamond Group and The Light Cinema Group. After more than a decade in corporate finance, Simon became Chief Executive of Virgin Retail in 1988 before being appointed Chief Executive of the global Virgin Entertainment Group in 1996. He joined Hamleys PLC in 1999 as Chairman and Chief Executive, where his successful restructure helped secure the subsequent sale of the company. In the following years, Simon specialised in value creation and business expansion, and was Chairman of many well-known consumer businesses, including Majestic Wine, Hobbycraft and Bathstore.com. He was Independent Director, Senior Independent Director and Audit Chair at the BBC from 2011 to 2019, and Audit Chair of the Co-op from 2014 to 2023.

Sir Keith Mills

Job Titles:
  • Chairman ( Independent )
  • International President and CEO of London 2012
Sir Keith Mills GBE DL is a British business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes, and has established numerous businesses, both in the UK and internationally. In September 2003, Sir Keith was appointed International President and CEO of London 2012, an organisation established to bid for the 2012 Olympic and Paralympic Games. Having won the bid, he established the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to organise the Games, where he was Deputy Chairman alongside Lord Sebastian Coe. In 2007, Sir Keith established an Olympic-related charity, International Inspiration, which he chaired, and, in 2008, he established a UK charity, Sported, which he funded and chaired for 10 years. In 2014, Sir Keith established, and was Chairman of, the Invictus Games, working with Prince Harry to deliver a new major international sports event for wounded servicemen and women. He has chaired the Invictus Games Foundation and the Royal Foundation of The Duke and Duchess of Cambridge, and is also chairman of a number of private companies. Sir Keith chaired the Allwyn bid for the fourth National Lottery licence in the UK and now sits on the Allwyn UK Board as the Senior Independent Director. Sir Keith has received numerous awards, including: Master Entrepreneur of the Year, Chief Executive of the Year and the Sports Industry Businessman of the Year, and was knighted by The Queen in 2006 and again in 2013, when he received the Grand Knight Cross for his services to sport.

Tim Haldenby - Chief Data Officer

Job Titles:
  • Chief Data Officer
  • Chief Data Officer Read
Tim joined Camelot's Finance Team in 2000 and has worked on a number of key projects, including the successful bid for the third National Lottery licence and the sale of Camelot to Ontario Teachers' Pension Plan in 2010. In 2014, he joined Camelot Global as Head of Strategy before re-joining the UK business in 2018 as Chief of Staff. Tim was then appointed Chief Data Officer in 2022, with responsibility for Camelot's data, insight and strategy capabilities.