IMPACT MEDIA® - Key Persons


Crystal Coates

Job Titles:
  • Account Manager
  • Compliance
  • Digital Marketing
Crystal has worn many hats in her time, and has years of web design and development behind her. This has made her a perfect Account Manager, overseeing WordPress projects for our clients.

James Coates

Job Titles:
  • Compliance
  • Digital Marketing
  • Founder of Impact
  • Strategy
  • UX & Web Strategist
James is the original founder of Impact from way back in 2003. Starting with an iMac G4, Adobe Photoshop and Macromedia Dreamweaver. Tables were his friend. Background James built his first website in 1999 on GeoCities to promote himself as a DJ. In 2001 he was working in marketing and promotions at a nightclub, which is where he learnt his trade as a graphic designer. Designing flyers and posters before taking control of the company website and falling in love with the web and starting Impact Media is 2003. Role James is passionate about making the web easy to use and creating better online 'frustration-free' experiences. He helps onboard new clients and shares his experience in ensuring websites we deliver are easy to use and conversion-friendly. Interests When not working, you're most likely to find him watching films or playing Dad with his 3 kidlets.

Joe Dawson

Job Titles:
  • Head of Digital at Impact

Martin Coates - CTO

Job Titles:
  • Technical Director
  • Compliance
  • Digital Marketing
  • Impact 's Technical Director
  • Performance
Martin is Impact's Technical Director. Starting out in IT world, he moved into Web Development. He is obsessed with website performance, and providing our clients fast, secure and easy to manage websites. Martin is a keen golfer and plays several times a year (more if he could). He also likes spinning the wheels of steel and in a past life before kids used to DJ regularly and played at Ministry of Sound as well as many high profile night spots.

Vikki Baker

Job Titles:
  • Digital Marketing Manager
  • Performance
Vikki has been in Digital Marketing for over a decade. She's an SEO and content nerd, with a lot of love for WordPress.