MAHINDRA LIFESPACE DEVELOPERS - Key Persons
Abhimanyu is a seasoned marketing professional with over 25 years of experience across diverse sectors, including FMCG, durables, corporate brand and media. His career is driven by a passion for building brands that resonate deeply with consumers, and he has held significant roles in and worked with leading organizations like Lowe Lintas, Guiltfree Industries Ltd (R P Sanjiv Goenka Group) and Hindustan Unilever.
His expertise extends across Asia, Africa, Latin America, and the Middle East, where he has successfully launched new brands and developed categories. He has played a key role in several impactful and widely recognized campaigns, including Mahindra's Rise refresh, Nanhi Kali, Mahindra Racing, the Swachh Bharat 'Darwaza Bandh' campaign, Clinic Plus, Freecharge, Vim, Pureit, and Wheel Detergent. Additionally, he has led award-winning campaigns for the Mahindra corporate brand, Nanhi Kali, ABP News (brand migration), Fair & Lovely, Freecharge, and Wheel, showcasing his innovative marketing strategies that have driven business growth.
Abhimanyu joins Mahindra Lifespaces, from his previous role within the Mahindra Group as Vice President Brand - Corporate Brand. At MLDL, he plays a key role in strengthening the Lifespaces brand as the company expands its presence in the premium segment. A growth-focused business leader with a strong grasp of digital marketing, mass communication, and behavior change, Abhimanyu has delivered award winning campaigns at the Effies, AMES, Tambulli, Abby, Kyoorius, E4M India Content Marketing, E4M Do Good, E4M India Marketing, Digis, Brand Equity Shark, BW Merit, Mad over Marketing and others.
Renowned amongst industry peers for his fairness, unshakeable principles, and leadership abilities, Abhimanyu holds a Diploma in Management from the K.J. Somaiya Institute of Management Studies & Research, a B.Com from Sydenham College, and has completed his schooling at The Doon School.
She is presently the Director of Gaia, an Urban Tech firm providing insights-as-a-service for Smart Sites and Smart Cities. She is a business strategist, engineer & innovator. She brings a unique understanding of business growth, technology, digital spaces and branding.
Previously, she has served as President & CEO of DY Works (Future Group); Country Head South Asia for Harlequin (Torstar); and Associate Director, Education for South Asia for Harvard Business School. She has provided Board advisory and strategy consulting for Fortune 100 clients with AT Kearney in USA and Oppeus in Australia. She started her journey in innovation and product development with Applied Materials in California.
Amrita has been an Independent Director on the Board of Simmonds Marshall, a BSE listed auto ancillaries firm, since 2015, where she serves on the Audit and CSR Committees. She is on the Board of Drishtant, a tech startup for the social sector.
She holds degrees in B.Tech. from IIT Kanpur, MS from UC Berkeley, and MBA from Carnegie Mellon - Tepper Business School. She holds 7 US patents for semi-conductor manufacturing and is also the author of two books.
Job Titles:
- Non - Executive Director
- Chief Customer & Brand Officer
Asha Kharga is the Chief Customer & Brand Officer for the Mumbai based Mahindra Group. She is responsible for stewarding the Corporate Brand and building organisation capability to repivot brands on customer experience, in a rapidly evolving economic and social marketplace.
Asha's broad business experience across large organisations and her track-record in driving change at scale, is critical to lead the transformation of Mahindra into a future-fit, purpose-led organisation at the leading edge of customer experience. Asha is on the Group Executive Board and as a part of her larger mandate oversees Corporate Communications, the Strategic Digital Intelligence Cell and Mahindra Racing. She is also responsible for Mahindra's Customer Data Platform - the largest repository of the entire Groups' customer data that offers cutting-edge customer analytics to drive business impact for Group Companies. Asha serves on the Boards of several Mahindra Companies
Asha has 25 years of rich experience that spans FMCG, financial services and advertising. She joined the Mahindra Group from Axis Bank where she was the Executive Vice-President and Group Chief Marketing Officer for the Bank and its subsidiaries. Before Axis Bank, she was with Unilever for almost a decade in a variety of brand and marketing roles. She is seasoned in building trusted brands that include new category adoption as well as driving exponential growth on large brands. She led the consumer & customer centricity agenda at HUL and launched Unilever's sustainability living plan in India. Her last role in Hindustan Unilever Ltd. was as Marketing Director of the 600 mln euros (2016 figures) tea business for South Asia.
Asha spent the first decade of her career with leading advertising agencies that include Leo Burnett, J Walter Thompson and TBWA, and has worked on brands like Lux, Close-Up, Tide, Mattel Toys, Nivea, Samsonite, Sony Entertainment Television, Frooti, and Swissair amongst a host of others. Externally, she has been recognised as India's Top 20 Most Influential Women in Marketing & Advertising, by Business World. Asha is an MBA in Marketing from Mumbai University. One of her greatest personal beliefs is that solidarity between women can be a potentially transforming force and hence helping young women leaders reach their true potential is a personal motivation.
Avinash Bapat is the Chief Finance Officer (CFO) at Mahindra Lifespaces. He plays a pivotal role in ensuring financial excellence and strategic guidance for our organization. Reporting to the board of directors, he oversees key areas such as compliance, cash flow management, finance and accounting, and control. With a strong focus on fostering business partnerships, Avinash enables the implementation of our strategies aimed at developing high-quality real estate projects.
Job Titles:
- Trust, Customer Service, 20 Years of Expertise in Delivering Value for Industrial Clients
Job Titles:
- Managing Director and CEO of Mahindra & Mahindra Ltd
Located amidst scenic hillocks and picturesque mountains. Iris Court offers 702 deluxe 2, 2.5 and 3 BHK residential apartments at Mahindra World City Chennai.
Jitesh Donga is Chief of Design at Mahindra Lifespaces and leads design conceptualisation and execution for the Company's projects. Jitesh has more than 23 years of experience in architectural design and business management roles across residential real estate, industrial projects and interior fit-outs
Jitesh has worked on more than 100 projects during the course of his career and is the recipient of multiple international awards for design and architecture. He has a successful track record of strengthening business performance through processes & systems, design-led interventions and strategy.
Mr. Ameet Hariani, Advocate and Solicitor, obtained his law degree from Government Law College, Mumbai and his Masters in Law degree from the University of Mumbai. Enrolled as an advocate with the Bar Council of Maharashtra and Goa in 1984, he is a member of the Bombay Incorporated Law Society, the Law Society of England & Wales, the Law Society of Singapore, the Bar Council of Maharashtra and the Bombay Bar Association. He has been practicing as a solicitor since 1986. He was a partner at M/s Ambubhai and Diwanji, Mumbai and Andersen Legal India, Mumbai. He is the Founder and Managing Partner of M/s Hariani & Co. since the year 1991.
Mr. Hariani has over 30 years of experience advising clients on corporate and commercial law, mergers and acquisitions, real estate and real estate finance transactions. He has represented large organisations in international real estate transactions, arbitrations and prominent litigations. He is a non-executive and independent director of several companies.
Parveen Mahtani is Chief Legal Officer, Mahindra Lifespace Developers Ltd., and a gold medallist in law. She has been acknowledged as one of "Asia's Top 25 In-House Counsels" by the Asian Legal Business.
Parveen has been honoured as "Woman Leader in a Male Dominated Industry 2019" by Transformance Forums. She has also been featured among the top in-house legal teams by Legal 500 UK: GC Powerlist: India (2017 and 2019). She also been honoured as "Top 25 General Counsels in India" in 2018 by the ICCA in London. She has been featured in the books "Legal Luminaries", "Constellations - The Shining stars in the Legal Fraternity" and "India's Finest In-House Counsels".
Job Titles:
- Chief Information Office at Mahindra Group
- Chief Information Officer, Mahindra Group
Rucha Nanavati, Chief Information Office at Mahindra Group, is a global leader with experience in enabling business strategies through technology solutions. Rucha has led successful digital transformations in multiple industries including high-tech, retail and manufacturing. She is passionate about fostering innovations and cultivating an engineering culture. Rucha is known for developing and directing large global, cross-functional tech teams that deliver innovative, high-value, transformational initiatives.
Rucha's previous experiences range from consulting role at Zensar and PricewaterHousecoopers to technology leadership roles at Albertsons Companies and Motorola across UK, US and India. Rucha has often been recognised for her transformation work through technology in multiple industries. She has won Top Women in Grocery award in 2020 and CIO Powerlist award in 2022.
A strong proponent of diversity and inclusion, Rucha is passionate about mentoring and helping women move forward in technology and at workplaces in general.
Sudharshan KR is Chief Project Officer, Mahindra Lifespace Developers Ltd. He has over 23 years' experience in construction of residential and commercial projects.
In his role at Mahindra Lifespaces, Tanmoy plays a pivotal part in advancing business outcomes through the strategic implementation of People Strategy and collaboration with the HR Team. He is deeply committed to propelling Mahindra Lifespaces' growth by fostering effective leadership. He works with a dedicated team of associates to craft an engaging employee experience, institute robust talent management processes, and empower teams to excel in their functions.
With a wealth of experience exceeding 18 years in Human Resources, Tanmoy possesses expertise across various domains, including HR strategy, Employer Branding, Talent Management, Business Partnering, Organizational Effectiveness, Technology, Capability Development, and Talent Acquisition. Prior to his current role, he held key HR leadership positions at Mahindra Finance - Digi Fin Co and served as the Head of Group Talent COE at the Group Corporate Office, Mahindra Research Valley: Automotive Division.
Tanmoy holds an MBA in Human Resources from, Mumbai University, complemented by a bachelor's degree in computers from Nagpur University. Noteworthy projects such as RISE Cultural transformation and HR digitization & , Talent initiates like Project Harmony, MALT, MLP and GMC underscore his ability to drive significant organizational change.
Job Titles:
- Chief Business Officer ( Industrial )
Vimalendra Singh is the Chief Business Officer (Residential) at Mahindra Lifespaces. He has been with the company since December 2018, initially serving as CSO of Mahindra Happinest, the affordable housing business of Mahindra Group. In his current role, he holds P&L accountability for the residential business.