OLIVE BRANCH - Key Persons


Christy Sparwasser

Job Titles:
  • Agent
  • Agent / Producer at 1st Alliance Insurance
  • Personal Lines Producer / CSR
Christy is an Agent/Producer at 1st Alliance Insurance, and has been with the agency since April of 2013. Although originally from Mississippi, she moved here from Sherwood, Arkansas in 2013. She has a great personality and is more than willing to meet each of her clients needs no matter what the problem is. Christy WILL find the solution for each one! She is very friendly and loves to know her clients on a personal level. She writes Property and Casualty Insurance. Christy is married to Josh, who serves in the TN Air National Guard, and has two daughters who are 22 and 17, and an adorable step-son, who is almost 9, that calls her Punkin. They love to travel, are involved with lots of community outreach projects, and cook a lot!

Marie Carruth

Marie Carruth is top notch! Always there when you need her. She's been my agent off and on for 20 years and I keep coming back to her! Just love everything about her!

Marie McDaniel Caruth

Job Titles:
  • Agent
  • Personal Lines Producer / CSR
Marie McDaniel Caruth is an Agent/Producer with 1st Alliance Insurance. Marie has over 26 years experience in the insurance industry. She has been with 1st Alliance since January of 2008. Over the years she has quickly developed a loyal book of business. She resides and works in the same town she grew up in. She is dedicated to building long term relationships of trust, professionalism, and friendship. Marie is licensed in both Property and Casualty as well as Life and Health Insurance. Marie Caruth is the best agent. She has been my agent for many years and has always gone above and beyond for my needs. Marie Caruth is my agent for the last 5 years. She is always fast and efficient, she works very hard to get us the best coverage for our money. She is friendly and very personable. I highly recommend her for all of your insurance needs.

Paul Johnson - President

Job Titles:
  • Agent
  • Owner
  • President
  • Owner / President of 1st Alliance
Paul Johnson is the Owner/President of 1st Alliance. He has been in insurance as an agent since April 1st 2001. After 3 years with a direct insurance writer, he decided to open an Independent Insurance Agency in the Olive Branch, MS area. He knew how important it was to have many insurance carriers to be able to quote through since each person's situation is different. He also wanted to open the first, "all friendly staff" agency in the insurance industry. He was very focused on finding the right agents/customer service representatives to meet each customer's need no matter how difficult the situation might be. He challenges anyone to find friendlier people with only one focus in mind and that focus being to help people find the best insurance for the money. He makes one promise and one promise only and it is that each time you call 1st Alliance Insurance, you will find the staff ready and willing to help you in every way possible even if that means referring you to someone else that could meet your needs better. He wants you to take the challenge and call 1st Alliance Insurance today! You'll be glad you did. Owner/Agent, Paul Johnson was born in Memphis, TN., to Dr. and Mrs. Richard Johnson. As the son of a pastor, Paul and his three siblings moved several times while growing up in MS. With each move he gained more and more knowledge and interest in the people of this great state. It was during these years that Paul realized his need to give back to his community. Agent Paul Johnson is the best. He was quick to respond, knowledgeable, friendly, and extremely helpful. We are very pleased with the rates too!

Vicki Keen

Job Titles:
  • Personal Lines Producer / CSR
Vicki Keen has been with 1st Alliance since the business opened in August of 2004. This is her first experience in the insurance industry and she has found her calling. She loves what she does and it shows when she is on the phone with a client or potential client. Prior to this, Vicki was a successful hair stylist in Jackson, MS where she worked for over 30 years. This experience has given her much understanding of customer service and she is great at it!!! Vicki is the agency's office manager and is also a producer. Vicki Keen at 1st Alliance has given us several years of impeccable service which has been "second to none". I have had several agents within the Memphis/OB area for years and Vicki has been our agent for years and we will continue with 1st Alliance as long as Vicki Keen is there! Good value and excellent customer support. Vicki has been especially helpful whenever I need something or have questions about my insurance policies.

Zach Crawford

Zach Crawford helped me save a ton of money on my auto. Close to $80 a month! Very professional and responsive. Couldn't be happier with my new policy and the customer service that Zach provided. Highly recommend giving them a call and asking for Zach.