START UP WISE

Nothing is more critical when starting a new business or developing a new idea than carrying out meaningful market research. Start Up Wise draws from a wide demographic and geographic range of online survey panels within Australia and New Zealand using sophisticated research tools and techniques that apply to Australian start-up businesses... With over 25 years of experience, firstly as a start-up business owner and later as consultant and Director of Commercialisation at INNOVIC (Victorian Innovation Centre), I understand that taking a new start-up idea through to commercial success requires confidence and commitment. And without support and advice on unfamiliar areas requiring specialist expertise it can be a lonely sometimes daunting process increasing the risk of poor outcomes.