SANDAWES

SANDAWES is the pioneering Nordic luxury business and service design company. We aim at enabling established and emerging Nordic brands and companies to develop and apply luxury strategies, that facilitate sustainable growth in the luxury sector... The founders and partners of SANDAWES met almost by accident at a nice café on a sunny summer evening. After chatting for a while they discovered remarkable similarities in their individual and business life philosophies: they both had asked countless of why questions. Why don't businesses perform better? Why don't they understand their business potential? Why don't they value the potential of their employees? Why don't they recognize the link between happy employees and brand performance? Why doesn't anyone seem to understand what brand means? Why is it so difficult to see the big picture and simultaneously take care of the details?... What is even more important, is to encourage collaboration between different companies, brands, services..