SIEMENS AUSTRIA

Continuing on the work from 1995-1999 I increasingly focused on communication activities with a high involvement of the targeted audience such as the innovation competition »Spin the globe«, the customer loyalty platform (customer retention/relationship platform) »Academy of Life« or the »Siemens Festspielnächte« during the Salzburg festival ("Salzburger Festspiele"). Additionally, to brand development Siemens Austria supported in the CEE-regions that it was in charge of marketing activities for sales and the creation of professional communication structures with a special focus on network synergies. Being in charge of the worldwide communication for the integration of the VA TECH group into the Siemens group and activities for the 125 year anniversary of Siemens Austria we could create (achieve) new internal and external benchmarks... With my new marketing consultancy I consider myself as a sparring partner of CEOs, the executive board, marketing management, product management and..