WAVE-2 ANALYTICS

Every business's survival depends on acquiring new customers and retaining existing ones. Wave-2 Analytics can help you along the way using data strategy, customer lifecycle analysis and predictive modeling to help you... Many companies spend lots of money in marketing but have no clear way of measuring the holistic impact or identify which marketing channels/tactics truly drive customer conversion. Wave-2 analytics Unified Marketing Measurement (UMM) and Optimization leverages top down marketing mix modeling and bottoms up multi touch attribution to help you fully understand your marketing performance by channel and marketing tactics at the most granular level. We leverage prescriptive analytics to recommend optimal levels of marketing investment by channel and tactics to make sure you get the highest possible return on marketing investment.