COPYRIGHT2023 - Key Persons

Job Titles:

• VP of Operations for Lapin

Cherlyn Elam, VP of Operations for Lapin, oversees finance, marketing, client projects, and the day-to-day operations for the organization. Responsible for managing internal processes and procedures, she focuses on improving efficiency while simultaneously implementing organizational strategies and optimizing company assets. Prior to joining Lapin in 2015, Cherlyn had 12 years of financial experience split between working with startup entrepreneurial companies and for Wells Fargo Bank. This experience is what honed her ability to take a big picture idea and dig in, managing every meticulous detail through to reality. Cherlyn earned a Bachelor's degree in Accounting from Utah Valley University and has utilized her professional and academic experience as the primary tech editor for two University Risk Management textbooks. Cherlyn lives in Tucson, Arizona where she enjoys being outdoors in the sunshine year-round.

Job Titles:

• Founder

David Lapin is one of the world's leading thinkers in the fields of leadership and business transformation. As a scholar, speaker, columnist, author of Lead by Greatness (Avoda Books, 2012), and founder of Lapin, he has helped thousands of leaders and organizations distinguish themselves and elevate performance at every level. David's every engagement is grounded in his humanist philosophy of leadership known as Lead by Greatness®-a blueprint for personal achievement and business growth forged during the turbulent post-Apartheid period in his native South Africa. During this time, in collaboration with Nelson Mandela's government and an assembly of influential business leaders, David drafted one of the world's first formal codes of corporate ethics. Known as the Code of Ethics for the King Commission on Corporate Governance, it is still in practice today. Inspired by his success in applying Lead by Greatness® principles in the country's then-blighted business sector, David founded Lapin (then called Strategic Business Ethics, Inc.) in 1989 to help businesses and organizations around the world strengthen the collaborative forces that promote their growth and creativity. From training over 100,000 law enforcement officers-including the Los Angeles Police Department-to build trust through community engagement, to helping a global Real Estate Investment Trust expand its portfolio from $2 billion in one country to $11 billion in 15 countries, to helping a Native American hospitality group grow its revenue by nearly 700% in eight years, he has spent the past two decades deploying his unique approach in some of the world's most intricate corporate and cultural contexts.

Job Titles:

• President

Desi Rosenfield joined Lapin International in 1993. At that time she already enjoyed an exceptional reputation as one of Deloitte & Touche's upcoming young consultants while working with their Strategy Group in Johannesburg. This position exposed her to the country's leading strategy experts, who pioneered South Africa's advanced methods of business strategy. Desi assisted renowned consultants Anthony Ball and Stephen Asbury by providing research for their bestselling book, The Winning Way. She was subsequently sought out to head the Economics Department at a large financial institution where she rose to the position of Chief Strategic Planner and Economic Advisor to the CEO and his executive committee. She also interacted at senior government levels dealing with critical issues relating to the impact of HIV and AIDS on the country. Mindful of the limitations of conventional strategic thinking, Ms. Rosenfield identified the work of David Lapin as key to unleashing untold human energy for organizational effectiveness and competitive advantage. In 1993, she joined Lapin International (then known as Strategic Business Ethics) as Vice President to further propagate Lapin International's unique philosophies and powerful solutions among both the public and private sectors. She later spearheaded Lapin International's expansion into the USA.

Job Titles:

• Project Manager
• Executive Assistant to David Lapin

Emily Grimmett is Executive Assistant to David Lapin, CEO and a crucial member of the support team. Emily's masterful ability to manage David's schedule and other administrative responsibilities frees him to lead the firm and add value to Lapin's clients. Emily also supports client projects, corporate initiatives and manages Lapin's 360⁰ Leadership Reflection Tool. Her deep knowledge and passion for the Lapin brand makes her a consummate brand ambassador. Emily received a B.S. degree in Recreation Management and Youth Leadership from Brigham Young University and has over 10 years of experience in organizing and planning events. She lives near Boise, Idaho with her husband and three kids and enjoys coaching her kids' sports teams.

Job Titles:

• Chief Strategy Officer
• Coach
• Consultant
• Principal Consultant
• Chief Strategy Officer and Principal Consultant for Lapin International

Erin Clymer Lessard is a credentialed (PCC) international coach and consultant who has worked in some of the US's largest multinationals in industries as diverse as financial services, material sciences, healthcare, hospitality, and environmental services. Erin builds leadership and team system capabilities through a comprehensive set of processes inspired by Lapin's Lead by Greatness methodology, Coactive Coaching, Somatics, Organizational and Relationship Systems, and Internal Family Systems. Her areas of expertise are in leadership development, team effectiveness, strategic planning, board leadership, and Values and Purpose articulation. As the Chief Strategy Officer and Principal Consultant for Lapin International, Erin applies theory to the running of a successful consultancy. By building internal teams that can deliver high-impact client work, she puts collaborative principles into practice every day. She is the author of Decision Flow: The Authentic Leader's Guide to Making the Right Decision When the Stakes are High (Difference Press, 2020). Erin holds an MBA from Duquesne University. She can often be found outdoors, with her family, enjoying all of the seasons in Maine.

Job Titles:

• Consultant and Lead by Greatness® Coach

Gabe DeRita supports leaders at every level to maximize their impact by aligning with purpose, uncovering meaning, and embodying authenticity. Gabe doesn't fit neatly into standard categories, and his approach draws on many sources of wisdom and practice from his colorful career and background. Rooted in curiosity, experiential learning, and a spirit of play, Gabe's work creates an atmosphere of trust and depth that allows individuals and teams to unlock potential and dissolve barriers to connection with self and others. He believes we should never silo ourselves and calls forth his clients to integrate themselves as fully alive human beings in all aspects of their life and work. His experience across many sectors makes his perspective unique. Prior to starting his own coaching practice in 2019, he held management, sales, and consulting roles in the tech, hospitality, and tourism sectors. He's coached leaders across many industries, from Y-Combinator tech startup founders to Fortune 500 management teams in hospitality, retail, financial services, and healthcare. In addition to his coaching work, Gabe is a seasoned facilitator. He's created and delivered a wide range of transformational experiences for participants both virtually and in-person around the world; from boardrooms to Burning Man. Gabe is a connection and communication specialist, and holds a B.A. in Political Science from Bard College in New York. He is trained in Authentic Relating practices as well as CoActive Coaching, and holds a PCC (Professional Certified Coach) Certification from the International Coach Federation.

Job Titles:

• Operations Specialist & Executive Assistant

Job Titles:

• Consultant
• Consultant and Lead by Greatness® Coach

Ms. Cano de Schenk brings strong entrepreneurial, multicultural, and bilingual executive management and leadership experience to Lapin International. Jannette has worked on several domestic and international projects, elevating the performance of leaders and individuals at all levels and in diverse industries. Previously, Ms. Cano de Schenk was a founding member of CIMA International, a global data management and digital transformation company. As part of the startup, Jannette served as Financial Officer and General Manager and was responsible for financial control, corporate governance, human resources, and oversight of day-to-day operations. As a member of the Board of Directors, she oversaw the expansion and business implementation into Latin America. However, her commitment to pursuing her own life purpose led her to embark on her journey as an Executive Coach. Jannette is a coaching consultant with a passion and dedication for bringing the best in everything and everyone. She starts every journey grounded in the appreciation for the uniqueness of each individual and a strong belief in their inherent capability. Jannette's strength lies in her curiosity to explore the unseen, question the assumed, and the excitement in discovering a new perspective. She uses her honest, caring, and tactful approach to help her clients clarify where they are and want to be, discover what drives them and blocks their path, and support them in creating a plan to achieve their purpose and fulfillment. It is coaching that embraces the whole being. Jannette's bachelor's in healthcare management and her Master-Degrees in Business Administration and Management Information Science created a foundation for her career. Since her commitment to becoming a coach of real impact, she has obtained her certifications as an Executive Coach from CTI (Coaching Teaching Institute), Lead by Greatness Coach certification from Lapin International, as well as several other certifications such as in Active Leadership, Personal Leadership, Organizational Culture, Finding Purpose and Meaning, and Accelerating Coach Excellence. She also became an Associate Accredited coach with ICF (International Coaching Federation). As part of her life purpose, she is a passionate advocate for the environment, youth education and child development, and animal protection. She serves as a mentor for High School Students at Urban Promise as well as a translator for the MatchDog Rescue program. She also leads the SupaVida foundation; a non-profit organization focused on education and environmental initiatives.

Job Titles:

• Consultant and Lead by Greatness® Coach
• Senior Leadership Consultant With Lapin International

Norman Victor has been a senior leadership consultant with Lapin International since 2010. He has been involved in helping people realize their potential for most of his life, having eight years of Psychology as his foundation, as well as an ongoing Mindfulness Practice that began in 1981; both of which are incorporated into his work. Norman enables his clients to lead more effectively by helping them access their own authenticity to firmly anchor them amidst the ambiguity and uncertainty of the current work environment. In a challenging yet deeply caring way, Norman facilitates a reflective path to enable clients to actualize their own personal best. Having gained his Masters in Psychology in South Africa in the midst of the turbulent apartheid years, Norman skillfully champions chaos as a natural part of what complexity looks like, directing the client to understand their own complexity as the dictates of how to see and experience the world. With keen awareness and intellect, Norman continues his own development through the work he has done with Dr. Dan Siegel at the Mindsight Institute at UCLA and more recently, a 5 month ORSC program, 2 year trauma certification program with Bessel Van der Kolk and Ruth Lanius, and a 1 year u-lab initiative with Otto Scharmer. Resisting the mantle of expert, Norman instead likes to join his clients as fellow ‘journeymen', giving them perspective, understanding, and clarity into who they are and who they can become. For those leaders who seek something deeper and more meaningful, he knocks down the walls standing in their way, helping them gain perspective into their biases and what triggers them into being defensive. Norman works at a deep level, enabling the bridging of gaps and the true integration of the learning so that individuals emerge not only as more outstanding leaders, but also as more refined human beings. Norman has worked with leaders in various industries, including banking, hospitality, healthcare, fashion, IT, Tech Startups, government, and education.

Job Titles:

• Consultant and Lead by Greatness® Coach
• Consultant With Lapin International

Rachel Salamanca serves as a consultant with Lapin International. Focusing at the intersect of competence, character and connection, Rachel partners her clients in a thought-provoking, creative, and collaborative process that inspires them to maximize their human potential. She is well-respected in the realms of professional and leadership development, with deep experience in the criminal justice and public safety sectors. Rachel brings specialization in the areas of human relations, strategic communication, and leadership growth as she has influenced the development of thousands of leaders to connect to the humanness in themselves and others while bridging the big picture to their immediate sphere of influence, where they can make an impact. Rachel has most recently served as the Director of the Tools for Tolerance® for Law Enforcement Program, an award-winning professional development program of the Museum of Tolerance. She led a team that develops and delivers training for criminal justice professionals and public safety at the local, state, and federal level nationwide. Valued for her deep knowledge and experience, Rachel has worked with the California Commission on Peace Officer Standards and Training (CA POST) collaborating with other experts on curriculum development and video scenario training for De-escalation, Officer Wellness, Racial and Identity Profiling as well as Principled Policing and Procedural Justice. She is also a CA POST certified instructor for Biased-Based Policing and Principled Policing. Prior to her work with the Museum of Tolerance, Rachel was a United States Probation Officer for ten years serving in Washington, D.C. and Los Angeles, CA. Rachel has an M.A. degree in Education with an emphasis in Counseling from San Diego State University and a B.A in Psychology from the University of California, San Diego. Her personal commitment to professional and leadership development led her to embark on and complete an intensive two-year Team Management and Leadership Program through Landmark Worldwide. In her spare time, Rachel continues her own personal growth as a member of Toastmaster's International.

Job Titles:

• Consultant and Lead by Greatness® Coach
• Leadership and Performance Coach

Sarah Kivel is a Leadership and Performance Coach based in the San Francisco Bay Area. She is a Professional Certified Coach (PCC) through the International Coach Federation (ICF) and a certified Goleman Emotional Intelligence Meta Coach. Sarah is also the Author of SWEAT, Success With Empathy And Trust. Strengthening leadership from the inside out is Sarah's approach to developing high performers. Sarah brings her experience, knowledge, skill, and enthusiasm to leaders in various industries across the globe, including, technology, finance, healthcare, sports, hospitality, and education. As an entrepreneur, Sarah has been part of executive leadership in both the for profit and non-profit sectors. Her prior experience includes global manufacturing, marketing, international sales, and leadership through an initial public offering. As a lifelong athlete, Sarah founded the non-profit organization eiFOCUS® whose mission is to empower women and girls in sports with the leadership skills of Emotional Intelligence so that female athletes can thrive in sport and in life. She is also a speaker and the host of The Focused Athlete podcast. Sarah earned both her degree in International Relations and her coaching certification at the University of California, Davis. She is the mother to three adult children and loves to mountain bike and adventure travel.

Job Titles:

• Consultant With Lapin International
• Lead Consultant Inclusion & Diversity and Lead by Greatness® Coach

Sunny Lee-Goodman is a consultant with Lapin International. With over 20 years of experience, she is passionate about developing authentic and exceptional leaders. She has worked with senior-level to high-potential leadership from a broad spectrum of industries, including the financial services, healthcare, hospitality, criminal justice, and law enforcement. Sunny works as a partner with her clients, developing them into self-aware and resilient leaders who achieve results. Her focus is on helping leaders thrive in a rapidly changing, increasing diverse environment. She helps them develop clarity, embrace accountability, and drive success. Clients comment that Sunny's direct and caring style is both pragmatic and insightful. Prior to becoming a full-time coach and facilitator, Sunny was the director of one of the largest law enforcement training programs in the country. The Tools for Tolerance® is an internationally recognized professional development program for front-line professionals. Her programs were recognized by the State of California and the White House, and won awards for excellence in training and community service. Sunny was also one of the principle developers and trainers of the award-winning Perspectives on Profiling interactive CD-Rom training tool. Perspectives was honored with the Bronze World Medal at the New York Festival for excellence in interactive training tools. Sunny graduated from the University of California, San Diego with a B.A. in history, and completed three years of Ph.D. coursework at the University of California, Los Angeles. She is a graduate of the Sherman Block Supervisory Leadership Institute. Sunny is also a certified Lead by Greatness™ coach and has training in transforming conflict through the Ten Direction organization, and facilitation skills through the National Conference of Community and Justice.

Job Titles:

• Consultant and Lead by Greatness® Coach
• Marketing and Public Relations Executive

Susan Sjolund's career as a marketing and public relations executive has spanned the globe in the pursuit of driving people and companies to perform at their highest levels. She has participated in two startup acquisitions in the MedTech space, influenced the governments of Malaysia and Sweden to adopt equity crowdfunding as a path to accelerate entrepreneurship and survived the first two years as a mom of twins while calling New York City, Cape Town, Stockholm, London, Silicon Valley and San Diego "home" as a Namibian native. After twenty years in the corporate sector, Susan has directed her attention to following her passion for empowering others to be the best version of themselves and has to date coached and consulted for a variety of clients in countries including USA, Sweden, Canada, South Africa, Germany, the United Kingdom, and the Middle East. Susan believes that her clients are naturally creative, resourceful, and whole, and that they need to develop their own superpowers to move beyond what they themselves believe to be possible in their own lives. She employs an empathetic presence combined with skills honed over hundreds of hours of coaching to show up fully present and create a safe space in which her clients can transform - while having fun! Registered with the International Coaching Federation as an ACC (Associate Certified Coach), Susan holds a CPCC qualification from the Co-Active Training Institute (CTI) as well as certifications in leadership and innovation from Harvard Business School and NYU School of Business. She has a B.Tech degree in Public Relations from the Cape University of Technology in Cape Town, South Africa.

Job Titles:

• Consultant and Lead by Greatness® Coach

Tim has served in the Financial Services industry as a forward-thinking and results-driven leader with diverse and progressive experiences in three distinct top 15 financial institutions during his career. His extensive experience forming and launching corporate-wide change management and leadership development practices, as well as leading regional and national multi-site operations and key human resource functions, uniquely shapes a deep understanding of the strategic, operational, and cultural realities of business. As a professional coach and consultant, Tim has a passion and demonstrated expertise in helping people and organizations bring out the best in themselves and in others. Whether through his work with executives and emerging leaders or his interdenominational ministerial leadership commitments, Tim excels in partnering with clients to accelerate recognition, understanding, and mastery of the unique potency within them. Then, together and by choice, he helps multiply, deepen, and advance how they bring that potency to life at work and beyond. Tim's unique combination of business acumen, psychological insight, executive presence, candor, and sense of humor help his clients magnify their personal and organizational impact and contribution. He earned a degree in Industrial Management/ Industrial Engineering from Purdue University. He is also a graduate of the Central Atlantic School of Banking and received his Executive Coaching and Professional Leadership certifications through the Townsend Institute and Huntington University's Graduate School of Organizational Development. Tim is a certified Lead By Greatness™ coach. He and his wife Colleen have four children and six grandchildren all residing in the great state of Ohio.