BIA ADVISORY SERVICES - Key Persons

Job Titles:

• Executive Industry Adviser

With 35+ years of experience in the industry, Brad Adgate is a well-known media insights veteran. Adgate has worked at many top tier advertising agencies and media companies. These include working in the media research departments at Grey Advertising, Backer & Spielvogel, Saatchi & Saatchi Compton and Horizon Media, as well as ad sales research positions at LBS Communications, Turner Broadcasting, Westinghouse Satellite Communications, The Family Channel, and Comcast Spotlight. Through the years, Adgate has provided POV's, presentations, webinars, white papers, and participated in numerous industry panels. Adgate has also been published on a number of occasions by Ad Age, Adweek, Mediapos t and is a contributor to Forbes. Adgate has been sought by the media for his industry insights. He has been interviewed on numerous television and radio outlets about media including The Daily Show, CBS Sunday Morning, Bloomberg, Fox Business, Marketwatch, NPR and CNBC. Adgate has been quoted frequently in The New York Times, Wall Street Journal, Business Week and other prominent publications. Adgate has been a member of several advisory boards and committees, including the Council for Research Excellence in which he chaired the Digital Committee, the Board of Directors of the Media Rating Council, The Board of Governors of the Advertising Research Foundation as well as on the advisory boards for Nielsen's Local TV Committee, Arbitron Radio and Kantar Media. Adgate had also occupied the chair of the American Association of Advertising Agencies (4A's)'s Media Measurement Committee. As chair of the committee, Adgate co-authored the very first P.O.V. from the 4A's on the need to improve local TV audience measurement. Adgate is a graduate of Jacksonville University with a bachelor's degree in history and political science. In 2014, he was named "One of 80 Alumni You Should Know" by the university.

Job Titles:

• BIA Advisory Services' Vice President of Analysis
• Founder and Executive Leader of Women LEADING in LOCAL
• Vice President, Analysis & Insights Founder, Women Leading in Local

Celine Matthiessen covers market research. Expertise: Competitive Intelligence, Market Research, Digital Media Celine Matthiessen, BIA Advisory Services' vice president of analysis and insights, develops the strategy, products and growth of the company's proprietary Local Commerce Monitor (LCM) research of the marketing behaviors of small businesses as well as other custom data products that provide clients with tactical and strategic insights. Celine is also the founder and executive leader of Women LEADING IN LOCAL that is specifically for women in the industries of media, advertising and marketing. The purpose of the group is to give women who attend BIA/Kelsey conferences and other trade conference additional opportunities to network, learn and for professional development.

Job Titles:

• Vice President
• VP, Financial Consulting
• VP, Valuations and Financial Consulting

Vice President Geoff Price manages and operates BIA's valuation consulting group. He has been with the company since 1988 and has appraised hundreds of media and telecommunications properties worth in aggregate in the tens of billions of dollars. Geoff Price covers valuations and financial consulting Expertise: Media Industries, Asset Appraisals, Fair Market Valuations Vice President Geoff Price manages and operates BIA/Kelsey's valuation consulting group. He has been with the company since 1988 and has appraised hundreds of media and telecommunications properties worth in aggregate in the tens of billions of dollars. Price is responsible for the preparation of asset appraisals, valuation studies, strategic consulting assignments, and litigation support for clients in the communications and broadcast industries. He has also been responsible for assisting many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. In addition, Price is part of the business development team and is responsible for client relationships with many of the largest broadcast companies nationwide. His appraisal and valuation experience is diverse, including reports for firms in the cellular, paging, SMR, cable, print, tower and broadcast industries. Price earned a B.S. in finance from Virginia Polytechnic Institute and State University in Blacksburg, Virginia, and received his M.B.A. from George Mason University in Fairfax, Virginia. Geoff is an avid sports enthusiast, participating as both a football coach for his son's team and as a highly competitive fantasy team player during both the NFL season and March Madness.

Job Titles:

• Media Buying Agencies

Expertise: Media buying agencies, local media planning and activation, omnichannel campaigns, workflow automation and programmatic trading Gallagher has led local investment planning and activation at major media buying agencies including Spark/Publicis, Starcom/Leo Burnett working with major clients such as GM and Comcast. He has substantial experience and expertise in identifying current trends and evolving best practices for Local TV currencies, omnichannel approaches, inventory management, data/attribution models and media buying software tools. Gallagher's recent work includes advising a growing, regional media agency to improve their Local Buying Operations with focus on systems/tools, buying process, team structure/organization and dynamic local media landscape. He has developed strong professional relationships with agency colleagues and management, senior level Clients, trading partner sales organizations and media management software providers. He's also contributed thought leadership as a member of local industry committees including 4As, Nielsen Local TV Alliance, The Media Ratings Council and the TVB. Gallagher has a proven track record of building team organizations and identifying streamlined, effective processes and staff structures leveraging his leadership ability to inspire, motivate and coach teams. He's built media buying teams that he's recruited, trained, and mentored to become top industry talent while building unique team culture.

Job Titles:

• Vice President, Media Valuations

Expertise: Valuations, Appraisals, Digital & Traditional Media

Job Titles:

• Senior Media Analyst

Leyla Chatti covers research and analytics. Expertise: Media research, Business intelligence, Analytics

Job Titles:

• VP, Marketing

MacKenzie Lovings is the vice president of marketing, responsible for the strategic development and tactical implementation of the company's corporate positioning, product marketing and public relations. She leads a marketing and communications team that manages the company's Website, marketing programs, company communications, advertising strategies and social media. Lovings also manages the marketing of BIA/Kelsey's conferences, tradeshows, and sales lead generation. She is responsible for the full creative development, design, and production of all sales collateral and marketing brochures. Lovings has over 20 years of marketing and management experience, including strategic planning, business development, and market analysis. In marketing management positions at public and privately held companies, she handled marketing communications, partner marketing and press relations in the content management and software development industries. She was part of a management team that successfully built and sold two companies. Lovings has a Bachelor of Science in Technical Communications and a minor in Computer Science from the Florida Tech.

Job Titles:

• Director - Data Insights & Client Relations

Mark Dugan covers Data Insights & Client Relations. Expertise: Broadcasting, Traditional Media, Market Research

Job Titles:

• Senior Vice President
• Senior Vice President & Chief Economist

Mark Fratrik covers media advertising and economics. Expertise: Broadcasting, Competitive Media Senior vice president Mark Fratrik serves as BIA Advisory Services' chief economist and is responsible for forecasting across all local media segments. He also manages the company's numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, Mark is heavily involved in BIA's strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media and related communications industries.

Job Titles:

• Chief Operating Officer
• Senior Vice President
• BIA Advisory Services' Senior Vice President and Chief Operating Officer

Mark Giannini, BIA Advisory Services' senior vice president and chief operating officer, is responsible for growth strategy and operations. He is an established expert in corporate management, senior sales management and strategic planning. Mark is heavily involved in identifying and leading new business opportunities. He takes pride in ensuring the establishment and maintenance of highly productive relationships and partnerships for the benefit of all customers. Prior to joining BIA, Mark was vice president of sales and operations for Progressive Communications Technologies, a privately held telecommunications engineering and consulting firm. He was a principal with Amerinet and led its expansion from a regional communications reseller to a facilities-based international carrier. He also served as regional vice president for Emery Air Freight where he was recognized as a top producing sales executive for the U.S. Mark holds a Bachelor of Arts in political science and economics from Providence College and a master's degree in international management from the Thunderbird School of Global Management. Mark is married and has two children. He and his wife reside in Northern Virginia. Mark is an avid baseball fan and a Red Sox fanatic. He once had the opportunity to play baseball at a major league fantasy camp and even managed to come away unscathed.

Job Titles:

• Audience Data & Measurement / Radio / TV / Digital Advertising / View Bio
• Executive in Residence

Michael Boland covers interactive and mobile media. Expertise: Mobile Advertising, Social Media, Emerging Tech

Job Titles:

• BIA 's Executive
• Executive Industry Advisor
• Founder of HocusFocus
• Member of Industry

Mitch Oscar covers the advanced television arena. Expertise: Programmatic, Advanced TV, OTT Mitch Oscar is BIA's executive industry advisor covering the advanced television arena including addressability, programmatic TV, ad-supported video on demand and OTT. Oscar is the founder of HocusFocus, a media and marketing thought leadership consultancy that specializes in analyzing and developing television advertising models from a television point of view. He is the editor of the weekly publication HocusFocus, a media ecosystem newsletter. Since the company's inception in 1993, Oscar has been retained in various capacities by a variety of clients including Acxiom, Adelphia Cable, AGS Financial Services, Alcatel Lucent, Arthur Andersen, AT&T, BackChannelMedia, Bloomberg Business Radio, Burly Bear College Network, Cablevision, Televisora de Costa Rica (Costa Rica), CNN/Cartoon Network, Cox Communications, Comcast, Discovery Communications, Donovan Data Systems, erinMedia, ESPN, ExpoTV, Fox Cable, French Media Institute (France), Hotel Networks, Invidi, JPMorgan Chase, LiquidGeneration, Management Science Associates, Merrill Lynch, Mhow (South Korea), MusicChoice (U.K.), Navic, Nielsen Media Research, Public Television's WNET, RePlayTV, SevenOne Media (Germany), ShadowTV, Sunshine Interactive Network, The Myers Group, TNS, Video Research (Japan), Verizon and Visible World. Oscar was the architect and moderator of The Collaborative Alliance (2003-2012), a quarterly forum where on average 250 media professional gathered over lunch to help navigate the future of the consumer and advertiser relationship within the evolving televisual landscape. His current collaborative association is The TV Programmatic Secret Society, whose mission is to create dialogues about issues, models and data affecting the evolution of the TV programmatic landscape. His book, "Trials & Defibrillations: Interactive Television in the U.S.," published in 2008, was one of the first to offer a comprehensive analysis of the learnings gleaned through his in-market advertiser-supported trials, consulting, educational gatherings and industry interactions. It is a primer for those media professionals not familiar with the realm and a guide for those navigating through the maze. Oscar is a standing member of industry trade associations and a frequent panelist and speaker at industry events.

Job Titles:

• BIA Advisory 's Vice President Forecasting & Analysis
• Vice President Forecasting & Analysis

Nicole Ovadia covers forecasting, media and advertising Expertise: Broadcasting, Ad Forecasting, Economics Nicole Ovadia serves as BIA Advisory's Vice President Forecasting & Analysis. In that capacity, she focuses on overseeing the forecasting process across all local media segments. Additionally, Nicole helps with strategic and financial consulting projects by providing insights and analysis on broadcasting and digital trends. She also covers the impact of economics and consumer trends on advertising. Born and raised on Long Island, New York, Nicole has always loved media. According to her parents, she said "Big Bird" before she said "Mom" or "Dad". They're still miffed. Nicole began her career as the Editor of Inside Radio before a five-year stint in finance working for BNP Paribas where she focused on Operations. Missing media, she then spent 14 years at Emmis Communications at the corporate level in the Strategy Group focusing on sales and acquisitions as well as at the local level in New York where she served as Vice President Customer Success. From there, Nicole worked with the New York State Broadcasters Association advocating for New York City radio. Nicole received her undergraduate degree in Marketing and Communications from the Wharton School at the University of Pennsylvania. She also has an MBA from MIT's Sloan School of Management.

Job Titles:

• Managing Director
• Expert in Digital & Traditional Media, Marketing & Advertising, Technology Platforms, Sales Transformation, Industry Partnerships

Rick leads BIA Advisroy Services' strategy consulting practice and serves as an advisor to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to see and evaluate opportunities and strategies in the market to achieve corporate goals. He helps client with strategic planning, developing partnership strategies, product planning, and achieving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients. Rick co-cofounded SpectraRep in 2000, a technology company that specializes in emergency alert and warning solutions. Prior to joining BIA, Rick headed the National Association of Broadcaster's Research and Information Group overseeing all research and information technology initiatives. Rick is an adjunct professor at George Washington University where he teaches classes in digital media entrepreneurship. Rick earned his Ph.D. from Michigan State University, his M.S. from Syracuse University and his B.A. from the University of Massachusetts at Amherst. Outside work hours, Rick's passions are scuba diving, white water kayaking and his totally magnificent granddaughter. Rick Ducey helps clients develop and implement strategies to accelerate business growth and solve problems creatively. Expertise: Digital & Traditional Media, Marketing & Advertising, Technology Platforms

Job Titles:

• Senior Research Analyst

Suzanne Ackley covers SMB research and analysis. Expertise: Traditional Media, Social Media, Digital Media Senior research analyst Suzanne Ackley is a member of BIA Advisory Services' Analysis and Insights team. She creates and maintains profiles on companies in the local media space and researches trends in local online advertising and marketing across mobile, social and digital platforms. Suzanne earned a Bachelor of Arts in English writing and a Master of Education in Secondary English from George Mason University. She also holds an Associate of Applied Science in business management with a specialization in finance from the Northern Virginia Community College. Her A.A.S. degree was conferred magna cum laude. Suzanne is a bookworm who once stayed up all night reading the last Harry Potter book, Harry Potter and the Deathly Hallows. She is also BIA's Queen of March Madness, winning the title more times than anyone else in the company.

Job Titles:

• CEO
• Founder

Tom Buono has overseen the growth of BIA Financial Network into a diversified network of firms focused on delivering a valuable portfolio of services to the media industry. Tom has been involved in the creation and management of BIA Capital Strategies, LLC, a communications industry investment bank; BIA Digital Partners LP, a mezzanine investment fund; and, BIA Advisory Services, a data analytics, consulting and valuation services firm focused on the local media and advertising sector. Tom is viewed as one of the leading authorities on communications industry business values, investments and strategies. Over the course of his career, Buono has been involved in the valuation of billions of dollars worth of communications properties, has spoken on panels for virtually all the major communications industry trade associations and has testified as a valuation expert in many communications disputes and before Congress. He has also been a principal in a venture capital firm, the president of a paging and SMR business, and the partial owner of a number of radio stations. He is often quoted in trade publications, business magazines and national newspapers. Buono graduated summa cum laude with a B.S. degree in applied mathematics from Clarkson College of Technology. Upon graduation, he enrolled in General Electric's Financial Management Program and graduated in the top 10 percent of this prestigious national program. He received his M.B.A. from the Amos Tuck School of Business at Dartmouth College in 1981. Buono is also NASD certified as a broker-dealer representative.

Job Titles:

• CFO
• Chief Financial Officer of BIA Financial Network

Woody Allen is the Chief Financial Officer of BIA Financial Network (BIAfn). In addition to overseeing the financial activities of the company, Allen is a business strategist, coach and mentor to companies in the US and Europe. He brings to his role of CFO more than 35 years experience as a C-level executive, including roles as President, Executive Vice President, Chief Financial Officer and Chairman of the Board for publicly traded companies. Allen has served on the Boards of Directors of numerous companies in businesses ranging from radio broadcasting to semiconductor equipment manufacturing. His current roles include Chairman of the Audit Committee for Precision Tune Auto Care, a global franchisor of auto care centers; chief strategist and Board member for CEO-CF, a Europe-based company specializing in facilitating collaboration among entrepreneurial CEOs; and President of Allen Management Services, a company which offers financial, leadership and executive training to mid and high level executives of small to medium-sized businesses. Allen was recently named to the Board of publicly traded GBS Enterprises, and will serve as Chairman of the Governance Committee. After earning his degree in Finance and Accounting, Woody has studied business, linguistics, biology and somatics with a variety of renowned teachers. He is a certified Master Somatic Coach with Strozzi Institute, a California-based educational organization, and has been published in an anthology entitled, "Being Human at Work." He is also a colleague with Synthesis-LLC, a New York-based training and development organization that mobilizes leadership teams to create increased productivity, satisfaction and value.