CHAD MALO

The world of business is evolving the way it communicates, and digital displays have become ubiquitous throughout the business environment. Video content is used to educate, communicate, enhance brand perception, while providing an outlet to display entertainment and enhance the experience. The extreme flexibility of content presentation allows a digital display to be as useful to the employees on the factory floor as in the highest-end retail spaces. To date, the source of commercial digital displays has been the A/V industry, which is well suited to installing electronic devices, pulling wires, and understanding mounting options. For many reasons, a professional installation and finish are key to realizing the full potential value of the investment in digital displays. There is no shortage of bad installations, where a small-business owner had purchased a TV from a box store, hung it with consumer hardware and hoped that nobody would notice the cables and wires hanging out the back...