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Social media has become an integral part of any successful marketing strategy, offering businesses a platform to engage with their audience, build brand awareness, and drive sales. However, the rapid pace and public nature of social media also present challenges that require careful planning and adherence to best practices. Developing a social media strategy that follows established guidelines is crucial for maintaining brand consistency, legal compliance, and positive customer relationships. This article will walk you through the steps to create a social media strategy that aligns with these guidelines.