MODERN GOOD - Key Persons
Job Titles:
- Chief Operations Officer / BSI Construction Inc.
Job Titles:
- Director of Individual Giving
Job Titles:
- Managing Director / Pig Iron Theatre Company
Year after year, Modern Good continues to deliver incredible design that is new, fresh and not like anything else we have seen. From brainstorming, photo shoots to creative conceptualization, it is a pleasure working Modern Good. Matt is not only an amazing creative director but an outstanding person and professional with an impeccable eye for detail and wonderful sense of humor. Always willing to go above and beyond, Matt always delivers a stunning creative piece within timelines and budget. I cannot say enough of how much of a pleasure it is to work with Matt and how he has taken our marketing pieces for Shut Up & Dance to the next level.
Job Titles:
- Executive Vice President & Chief Operating Officer / Encore Series, Inc.
Job Titles:
- CREATIVE DIRECTOR
- Level C Certified Brand Strategist
Matthew is a Level C Certified Brand Strategist (certified by Marty Neumeier) whose work has been consistently recognized in national and international publications and contests. Matthew launched Modern Good in 2008 and quickly established it as one of Philadelphia's most respected design studios specializing in brand identity development with notable work for BalletX, Newburgh Brewing Company and The Philly Pops. He's known for the iconic packaging design for Newburgh Brewing Company which earned first place nationally in both CNBC's Battle of the Beer Labels and USA Today's 10 Best contests. Matt received a BFA from Tyler School of Art in 1999 and was awarded the top portfolio award. Matt's work is regularly published in international design publications and exhibited nationally. In addition to his design work at Modern Good, Matthew is regularly asked to speak on the subject of brand identity. In 2019 Matt was selected to represent the United States at the Masters of the USA Exhibition in Bolivia.
Vivian began her freelance career in New York in 2005 and soon after, established Modern Good with her husband and partner Matthew. Vivian previously worked at Artisan, a division of Workman publishing, art directing and designing books and cookbooks. Her first job in New York was as a senior designer at Doyle Partners, working on branding and packaging, books, book jackets, music packaging, and identities. Vivian's career started in Philadelphia after graduating with honors from Moore College of Art and Design, earning her BFA in Graphic Design as a returning Gulf War veteran. As a designer at Rector Communications, she designed marketing materials and annual reports. At The Franklin Institute she created exhibit graphics, signage, banners and promotional materials and at The Vanguard Group designed investment education materials. She has experience working with publishers, Fortune 500 companies, and non-profit organizations. She is currently a member of the Brand team at Vanguard. She enjoys the collaborative creative process in all aspects of her life.