PROGRAMMATIC ELEMENTS

Programmatic Media Buying is the exercise of executing media buying task using software platforms in an automated manner, usually called DSP (Demand Side Platforms), integrating multiple sources of inventory, data providers and technologies... This automation brings efficiencies and extends the possibilities for marketers to show the right message, to the right audience at the right moment across devices and formats... Programmatic shouldn't be quantum phisics. Learn everything technology can do for you when trying to reach your audiences through programmatic media buying.