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Timeliness is something the firm has always offered. "Right from the beginning it was 24-hour service, especially to our better customers," says John. "My father and I would open up and deliver whatever equipment was necessary at the time. That remains today." A recent example which John recalls is a customer needing just one light tower after 5:00 PM for an oil spill... And with the influx of big chains, Drobach customers learned how actual value came with the firm. "There was a time when a certain section of our customer base would shop a product just based on price. Then they recognized that there's more to a rental transaction than just price. There's serviceability/problems in the field, and response time."