Hi. I'm Nic Kinghorn and I'm a Creative Director with more than 18 years of real industry experience. I've been pursuing my career in advertising and design since 1993 and along the way I've gotten to work at larger corporate agencies with global affiliations, as well as some medium and smaller sized independents, in Johannesburg, Cape Town and Durban. I've also had the experience of founding and building up an agency from scratch... I've been successfully fulfilling creative leadership roles in various agencies since 2002 and If I had to pitch what I think sets me apart from the broader creative crowd, I'd say it's the extent to which I can bring strategic thinking to creative output. By that I mean that whilst I'm a free-thinking visual artist, I still tend to motivate my creative choices with logic and reason. I have a strong appreciation and aptitude for the appeal of visual aesthetics, but I'm always striving to combine them with the thorough consideration that ensures relevance..