MAI ASIA LIMITED

Brand Value is made up of many elements that need to be managed, protected and nurtured. If not doing so, firms expose themselves to risks or suboptimal brand capitalization. Mai Asia's focus is to help firms and shareholders manage this important part of total value, inside and outside Asia. We are at the intersection of marketing, legal and financial disciplines... Young firms have a tremendous, often untapped, potential in building Brand Value. But usually their focus is on developing the products, services and markets. While this approach is correct, it ignores the fact that Brand Value of successful firms likely represents a large part of total value. Mai Asia helps such firms to develop a Brand Asset Bank and put the right workflows in place to systematically develop and nurture Brand Value... Most brand damage is done by changing campaigns, visuals, slogans and other properties too early. We help firms avoiding these missteps by implementing the right workflows and providing..

Also known as: Mai Asia

Primary location: Hollywood Hong Kong