MCKEEMAN COMMUNICATIONS - Key Persons
Alessandra started her journey in social media 5 years ago and has worked with dozens of businesses all focused on one of her biggest passions - the food and beverage industry.
Alessandra joined the McKeeman family in April 2021 as the Social Media Manager. She holds a Psychology degree from George Washington University in Washington, D.C., with a minor in Fine Arts and Art History. Upon graduation, she worked with the marketing team of a James Beard Award-winning chef.
From influencer marketing to social media strategy and content creation, Alessandra works with clients to build creative and most of all engaging campaigns that are aligned with their business objectives.
Alessandra and her husband live in Durham with their French bulldog, Gaston. When they're not traveling or exploring downtown, you can find them cooking at home and enjoying a bottle of red wine.
Job Titles:
- Account Executive
- Operations Manager
For more than 14 years, Becky has become a trusted go-to for project and event management. As an Account Executive, she's successfully managed countless projects and events, "rolling up her sleeves" while also providing recommendations to best support the client and her team.
Becky, a native of Montana n, has lived in Raleigh for 25 years with her husband, Thad, and daughter, Parker. She now considers herself a North Carolinian and will "bless your heart" like a true Southerner, sometimes with a midwestern twang.
Job Titles:
- Account Director
- Vice President
She graduated Summa Cum Laude with a degree in Mass Communication from Peace College in Raleigh, where she served as Editor-in-Chief of the college newspaper. Caroline then began her career on the TV news desk before transitioning to the public relations field. Clients value Caroline's personal passion for their business, her strategic understanding of communications, media and the importance of integrated marketing.
Jocelyn is McKeeman's Media Relations Manager. She graduated cum laude from Elon University with a degree in Strategic Communications and a minor in Women's & Gender Studies. Jocelyn has worked as a publicist in the trendy health & wellness industry, representing global brands and experts such as celebrity fitness trainers, renowned functional health gurus, and buzz-worthy wellness companies.
While Jocelyn is a well-rounded communications professional, media relations is her true passion. She specializes in pitching and building relationships with the media, keeping a constant pulse on timely trends, and working tirelessly to secure impactful coverage for her clients.
Job Titles:
- Account Director
- Senior Account Executive
- Account Director and Media Relations Director
Katie is an Account Director and Media Relations Director - joining McKeeman after 12 years working at the Carolinas' top-rated news stations, from Raleigh to the Queen City, as an Emmy-nominated producer. From managing to organizing and writing (and yes, often yelling in the control room when breaking news hits), Katie knows the inner workings of the newsroom and what it takes to make our clients a news story.
Expert in: Leadership Coaching + Big Picture Visions + Problem-Solving Need a thought partner to help you solve your biggest business problems and connect the dots on your communications challenges? With nearly 30 years in communications and business ownership, I love being a freakishly curious problem solver who understands how marketing communications impact business, people, decisions and behavior change. Message me on LinkedIn and let's connect. Kim founded McKeeman Communications more than 25 years ago with a single passion: create an agency that really focuses on meaningful relationships with clients and team members alike. Launch a virtual agency model in the 90s…why not? Grow team members as true business partners? Yes, please. "Why not" and "there has to be a way" is just the way Kim thinks. "I'm one day smarter than I was yesterday" is her approach to work and life, and she encourages the same with colleagues. Oh, and she's pretty darn good at PR and marketing communications as an Accredited Public Relations (APR) professional and a Certified Crisis Manager (ICM). And, don't get her started on the game-changing value of the EOS Worldwide business operating system, although she'll likely offer you one of the many copies she has of the Traction book it's based on. One of her favorite quotes is Walt Disney's "it's kind of fun to do the impossible." Email Kim
Job Titles:
- Account Executive
- Assistant
You've heard the saying - a photo is worth 1000 words. What do you want your brand photos to say? Whether we're photographing people or products, my passion for image storytelling and capturing scroll-stopping photos will show in each shot, edit and smile. Head to @mckeemancomm on Instagram to see how we transform each photo and make it come to life.
Renee has taken her lifelong passion for art and design and worked for more than 16 years in the graphic design field, with nine of those years as a close partner of McKeeman Communications. She loves helping small and medium-sized businesses creatively meet their design needs, as well as using her talents to help nonprofits close to her heart. Renee graduated with honors from Winthrop University with a degree in Visual Communication Design and a concentration in Illustration. Her expertise is in logo design, print and marketing materials, digital and promotional products.
An adventure seeker at heart Shannon moved from Alaska to North Carolina in 2019. She exhibits the same curiosity and thirst for knowledge as she works with McKeeman's clients to make strategic recommendations and manage integrated campaigns in support of their business goals. Shannon's diverse account work expands across clients in social media, digital creatives and writing. You can find Shannon road tripping to the mountains and beaches with her dog Willow and boyfriend Kurt any chance she gets.
She holds a degree in University Studies from East Carolina University with a concentration in Business and Technical Communication and Administration.
Job Titles:
- Account Director
- Account Supervisor
Outside of work, Whitney enjoys the outdoors with her husband, two daughters and four-legged Husky.