WODEN

TigerWit asked Woden to help them craft a story that built trust with their customers. Woden worked to understand the psychology of the fX trader, and helped TigerWit land on a story that asked traders to only trust one thing: themselves. The StoryKernel helped TigerWit move away from emphasizing the features of blockchain trading, and instead highlight what it enabled: trading that relies on only one person, the trader executing on their own intuition and intelligence... We believe your brand has a powerful story hidden within it, and our work is designed to help you uncover it, define it, and build the strategy to share its purpose with the world. We have crafted the strategic narrative for more than 300 essential brands... Woden helped Spiro transform itself into an entirely new product category: proactive relationship management. Most sales people feel like they work for their CRM, not the other way around. Through the StoryKernel, Woden helped Spiro stop competing against..

Also known as: Woden, Ltd.

Primary location: Philadelphia United States