BEHAVIORALLY SMART

Headed by Hugh Massie, our CEO and Founder, the DNA Leadership Team are stewards of the global DNA Community. Our DNA Leadership Team is supported by over 100 DNA Performance Advisors, who collaborate to think and act globally for serving our International clients. We host regular DNA Community Meetings to leverage knowledge and generate new behaviorally smart thinking... Our Purpose: Guiding people to achieve greater self-empowerment so they make Behaviorally SMART decisions, accelerating performance in order to live a quality life with meaning... The real-time DNA behavioral management solutions we offer under the Financial DNA, Business DNA, and Communication DNA brands guide people, organizations, and families to communicate more effectively, operate in their strengths and make smart decisions in all areas of life including work, leadership, financial planning and investing.