ZAINAB

Z is an absolute gem and a delight to work with. She is so structured, disciplined and organised. She has exceptional depth of knowledge in brand strategy which she applies rigorously across her team's outputs. She is brilliant at building global teams and getting them to work together as one. She has a great creative flair and was a key person in positioning Unruly as a differentiated brand in a highly competitive marketplace... With 15 years of agency and in-house experience, including 9 years in leadership roles, I've played a pivotal role in winning pitches, driving business goals, and consistently delivering a high standard of beautifully crafted brands through simple, meaningful, and innovative design solutions. That's been across just about every discipline including through-the-line communication, packaging, digital, motion, UI/UX, experiential, and merchandising. And in almost every category from B2B to B2C, FMCG, tech, property, hospitality, luxury, art & culture, and..