JAMES R

I was asked to answer the question: How can you create a security that appeals to high net worth individuals?... I didn't like most of the other answers because that question hides the right questions. The right question, the one to start with, is: "What is an investment which would be more profitable to the high net worth investor than what he can already get?"... Unfortunately it is normal for the marketing How to eclipse What and Why in the mind of a financial manager who wants our money. They are far more interested in marketing a product than in creating a good product. What would it look without that eclipse?