TRUECOMPASS

We provide value consulting, training, and hands-on coaching to develop value-based marketing messaging and then position, propose, and negotiate deals in order to meet short-term business objectives while advancing the corporation's strategy. Our approach focuses on creating value for both parties to foster long-term, mutually beneficial relationships... We're equally comfortable formulating strategy at the executive level as well as developing specific programs and processes to effectively execute and scale at the individual account level with multiple stakeholders. Expert at managing uncertainty and risk in complex B2B deals, we help clients customize and present multiple acceptable options, which promotes transparency, collaboration and invites both parties to co-create a "great" business deal. This results in shorter sales cycles, low stress negotiations and higher quality business outcomes... We help B2B companies position value messaging, propose value, negotiate critical..

Also known as: TrueCompass, Inc., Value Lifecycle

Primary location: Canton United States