ALI DAVOODI

The catalyst in the development of who I am today, came when I eight years old moved from Iran to Sweden. It was a brand new start, something that required flexibility and openness. My aesthetic sense came early with determined taste, wild imagination and strong interest in color and form. I always liked school, but not the studies. The layup never suited me, too static and unidirectional. That said, I never lacked the drive. Rather, it has always been a bit of my signature; my desire to constantly develop, test, and shift expression. To not be afraid to break habits and norms... I supervise and unify the visual vision of your brand. Directing the overall appearance and how it communicates, stimulates and appeals to a target audience.