FUSE

FUSE has always been about both reactive and proactive work. Most of our work would be categorized as reactive work where a client comes to us with a design problem and we solve it. Sometimes this work is typical industrial design where our client needs the physical housing and human interface designed around their internal electronics, mechanicals or biology (if it's footwear). Sometimes this work is much more. We are brought in further up the product design funnel and we are asked to discover and /or validate the opportunity. Sometimes this new opportunity is really just a slightly different story about a similar product. Maybe we are bringing a new demographic of customers to an existing category, combining features, exploiting new technology, or materials + processes that yield new forms... Our proactive work is simple: we find a problem and want to solve it through design. Often we find the problem through simple user experience and since we're miserable critics of almost..

Primary location: Portland United States