BEYOND THE BOOK - Key Persons


Adam Smith

Job Titles:
  • Business Performance

Alana Campbell

Job Titles:
  • Creative Media Consultant
Having worked in the film industry for over twelve years, I was ready for a change within the creative industry. I have joined the team at Beyond the Book as a Recruitment Consultant, sourcing talent within Creative Media (Videography, Motion, Animation and Visual Content Production). I am a real people person, with an overall artistic eye and a positive attitude to life. I value kindness and honesty above everything else and love how much this is reflected in everybody who works here.

Anna Smith

Job Titles:
  • Co - Founder & Recruitment Director
​With nearly 30 years industry experience (14 years in marketing agencies; 15 years in marketing and creative recruitment), I am a bit of a veteran! I am one of the founders and take the lead across all of our permanent sectors - Creative, Digital, PR, Marketing, Client Servicing and Delivery. I am also still very much hands-on! With the many years I have within the industry, I have access to a vast network of people, which is an essential channel to exhaust the marketing for suitable candidates. I'm extremely driven by my values of empathy, openness, fun and hard work, and these are lived by, not only in my day to day work, but also filter through every touchpoint here at Beyond The Book, and ultimately have a positive impact on client and candidate experience and results. I love talking, listening, consulting, project managing, and working tirelessly to delivery. I can promise you a positive experience. Outside of work, I can be found enjoying wine, laughs, my local pub, my dog (Sonny) and my spot on my sofa.​

Emma Head

Job Titles:
  • Creative Development Director & Freelance Recruitment Specialist

Jack Keeling

Job Titles:
  • US Recruitment Specialist ( Social Media, Content & Digital Marketing )
With over 6 years industry experience in digital marketing, and 2 years recruiting with Beyond The Book, I lead our digital marketing desk across the US. If you're looking to attract your next marketing specialist in content, digital marketing, social, paid media, SEO, or e-commerce then I would love to help. I'm passionate about getting to know both my clients and candidates to comprehensively understand their needs, and ensure they are a match made in heaven.

Kaisa Laug

Job Titles:
  • Senior Freelance Recruitment Specialist
With 10 years' industry experience (1 years' marketing agency experience; 9 years' creative and marketing recruitment experience), I run one of the two freelance desks here, supporting in-house teams and agencies, across the UK, with freelance resource across a vast variety of skill sets from creative, client services, marketing, digital, development, etc. My career in recruitment started working for a small recruitment business as an Assistant Resourcing and Marketing Manager. I then moved on to working for a marketing agency as an Account Executive, where the role involved junior level client management, on and offline project management and liaising with Creative, Studio and Development teams. I am definitely, first and foremost, a people person. I love talking to new and existing freelancers, understanding their freelance offering, what works for them and what doesn't, sharing industry news, and above all, supporting them throughout their freelance careers. To guide and support someone who is about to embark on their freelance journey and see them thrive - that is why I do what I do. I love getting to know our clients' businesses, culture and what makes them tick. For me, it really is all about building relationships with our clients and freelancers and working hard to find suitable contractors for our clients' temporary resource needs.

Michelle Mumford

Job Titles:
  • Managing Consultant
With 7 years recruitment experience, I manage our PR and Digital Team (which encompasses public relations, communications, content, social media, acquisition, PPC, SEO, e-commerce and events) here at Beyond The Book. I work really closely with both agency and client side companies across a range of sectors including B2B, consumer and charity and not for profit, helping them find brilliant people for their team. Before I moved into agency life, I worked within HR in the leisure and hospitality industry, but naturally gravitated towards a role in recruitment because this is what I loved most. My career has always involved people and building strong relationships wherever I go. I love content, I love social media and I have a passion for all things PR. I am a firm believer that relationships are key. Through my love of building relationships, I pride myself on working closely with my clients to truly understand their business and long-term goals, and with my candidates to know the type of working culture that will help them thrive. Recruitment is a marathon, not a sprint; it isn't about ‘placing that job' but about working together for the long term and working toward the same end goal in partnership. If you are a company looking for the perfect person, or a candidate looking for a new role in the UK, get in touch, I would love to chat!

Rebecca Healey

Job Titles:
  • Client Services and Delivery Consultant
​I joined Beyond The Book as a Recruitment Consultant (Client Services and Delivery) after working in the commercial art industry for over 17 years. For 12 years of that, I have worked in account management within the industry - recruiting artist talent and managing multiple client accounts working across marketing, business, creative and brand.

Sally Moist

Job Titles:
  • Co - Founder & Operations

Sam Ray

Job Titles:
  • Recruitment Lead ( Events, Social Media, Content and Digital Marketing )

Tracey Parker

Job Titles:
  • Creative Recruitment Lead
​I have 18 years industry experience (12 years in marketing agencies, 6 years in creative recruitment) and I run the creative permanent desk here, supporting agencies and in-house studios across the Midlands, Central England, and beyond!

Vicki Poultney

Job Titles:
  • Creative & Marketing Recruitment Support