B-EX

As a hair care manufacturer from Japan, b-ex's mission is to provide customers with a "new experience of beauty". We have professional channel that handles exclusive products for hair salons (hair care, styling, hair color, and perming agents), and consumer channel that handles products for the retail market. We also expand our business overseas, mainly in Asian markets... Since our establishment in 1975, we have been providing products exclusively for hair salons under the concept of "beauty and health". In the professional channel, we provide hair care, styling, hair color, and perm products to salons in Japan and overseas as our core business. The core of our product development is "SIM (Salon Interactive Marketing)", where we co-develop products with salons. By forming project teams with top salons, we work together from the planning stage to create products with an edgy concept and clear targets. By working as a team, we are able to more accurately translate salon customers'..

Also known as: b-ex Inc

Primary location: Setagaya Japan