UNLOCK DEMOCRACY

• 94920 - Activities of political organizations

We want to show voters - particularly first time voters - that there are differences between the parties, and that their vote matters. One in five non-voters says the reason they don't vote is that they don't know enough to make a decision. Vote Match aims to fill the information gap by providing a clear and accessible guide to party policy. We work with academics and market researchers to ask political parties their views on the top issues in the election campaign... We had great success in 2010 when our first General Election Vote Match reached over 1.2 million users. In 2015, we are aiming higher - we want to be able to help five million people make an informed choice when they vote.

Also known as: Vote Match

Previous names: CHARTER 88, CHARTER 88

Registration numbers: 02440899 (CH)

Primary location: London United Kingdom