INTERNATIONAL ALLIANCE FOR RESPONSIBLE DRINKING

The alcohol market can be divided into two main segments-recorded and unrecorded. Both segments are well established in many parts of the world and respond to social, cultural, economic, and political change. They also play a role in a range of key social and health issues... The recorded alcohol market segment includes legally produced and traded beverages that are reflected in official statistics and are subject to regulation. Most commercially and legally traded branded beverages are recorded... The unrecorded alcohol market segment, by definition, is not reflected in official statistics and is not subject to the same regulations as the recorded market. This includes cross-border trade, informal alcohol, illegal alcohol, and surrogate alcohol.

Also known as: IARD

Primary location: Washington