INITIATIVE

Initiative is among the biggest global media agency group's, with an over 10 year experience in growing brands... The four i's in Initiative represent our four key stakeholders - our people, our clients, our partners and our consumers. We value these relationships above all else, and our promises to these groups are unwavering... Initiative respects that everyone has something unique to contribute to the agency. We promise to listen to your ideas, harness your energy and support your passions. We want you to be yourself. At all times. Without compromise.