VIRTUOLOGY ACADEMY - Key Persons


Alain Heureux

Job Titles:
  • General Manager
  • Expert in Innovation Strategies, Leadership and in Transformation
  • Its Head
  • Professor at Gdansk University of Technology
Alain has developed many companies and non-profits in the internet and communication space and focused on innovation. He opened ‘The Egg' in 2010, one of the first Incubation Centers in Brussels. Since 2014 he has gained expertise in Innovative Processes by using fablabs as catalysers of cultural transformation and co-creation. Alain is also a professor at Gdansk University of Technology, Aspire Academy and at the Business School of UNIT.City in Kiev.

Alex Shpak

Job Titles:
  • Expert in Agile Business Transformation
Alex has over 10 years as a leader of intercultural teams in T-shape Agile managerial positions. Helped to define, develop and unfold multiple cutting-edge technology projects in a variety of verticals such as DeFi, FinTech, and Web Technology. PMI PMP, Google Certified Project Management Professional, Educator at Ukrainian Leadership Academy, MPsych with background in time management and emotional intelligence. Rather than trying to centralize management and enforce productivity, Alex focuses on engaging leadership in unpredictable conditions by educating teams integrity and taking responsibility. Following his training teammates begin to act as autonomous creative generators provoking thoughts to best fit the market and needs of the end users.

Barbara Stepnowska

Job Titles:
  • Expert in Sustainable Development Leadership, Climate Leadership - Innovation Squad

Bruno Durbecq

Job Titles:
  • Expert in Search Engine Strategies - Blue2purple
Being interested in the latest innovations and artificial intelligence Bruno is predestined to excel in digital marketing. Due to his expertise he is combining his two passions: technology and marketing, while ensuring clients with an independent view on the digital transformation.

Cedric Donck

Job Titles:
  • Dean
  • Director
  • CEO of Virtuology International
  • Expert in Business Strategies, Innovation, Leadership and in Business Models - Virtuology International
Cedric, CEO of Virtuology International, is an experienced entrepreneur, who launched various start-ups in the internet and communication sector. Cedric is a professional Business Angel and an expert in Entrepreneurship and Innovation. He is teaching at various universities like the Vlerick Business School and acts as the Dean Director of the Virtuology Academy. Additionally, he is the author of the book ‘Pimento Map'.

Gaetan Godart

Job Titles:
  • Expert in Data Strategies - Programmads
  • Managing Director of Programmads
Gaetan's passion has always been web marketing. Starting off in the field of digital media buying, Gaetan is now the Managing Director of Programmads: the first and only Belgian company to be officially accredited by Google to onboard Google Analytics 360 and resell the Doubleclick Suite in Belgium. He is officially certified by Google and teaches his expertise in many universities across Belgium.

Georges-Alexandre Hanin

Job Titles:
  • Expert in Retail Strategies - Mobilosoft
With founding his company Mobilosoft he has joint his two passions: retail and digital. Georges-Alexandre has more than 15 years of experience in helping retail companies to better perform in the digital area. His field of expertise is local digital marketing and how retail networks can best assemble marketing efforts with retail location managers and franchisees.

Karima Neveu

Job Titles:
  • Expert in Digital Marketing Strategies - Blue2purple
Having worked in the management of digital campaigns before, Karima is taking on a more strategic role for her work at blue2purple. She is the head of a team of strategic consultants and digital experts and ensures that the business and strategic objectives of the client are always at the core of every marketing decision.

Laurence Baeten

Job Titles:
  • Expert in Digital Media Strategies - Blue2purple
Laurence has been working in various positions at blue2purple, from a SEA expert to a digital consultant, an operations director and lastly a strategic advisor. Working as the Managing Director right now, she drives to empower the people she works with, no matter whether colleagues or clients.

Lisa Diamant

Job Titles:
  • Expert in Social Media Strategies - Blue2purple
Having gained several years of expertise in digital marketing as well as working with several analytic platforms like Google Ads, Facebook and DV360, Lisa is a Digital Strategy Manager for blue2purple today. She is leading a team of strategists and experts, advising clients on a strategic level. Lisa, liking the human aspects of her job, loves to challenge and be challenged.

Moise Denage

Job Titles:
  • Expert in MarketPlaces Strategies and Amazon Sales - Etail Agency
Moise and his team joined the Virtuology Group in 2018. After helping large corporations improve their online sales strategies, he decided to launch his own start up, dedicated to helping brands with their marketplace strategies. Passionate about online sales, new technologies and the disruption of the markets, he excels in Digital sales, E-Business and marketplace and online flash sales.

Olivier Rousseaux

Job Titles:
  • Expert in Web Traffic Optimisation - Maastery
Olivier has just joined Virtuology International, adding new and exciting challenges to our group. Olivier is a former founder and co-founder of several companies in the sector of digital communication and expert for social media and content marketing. With those expertises, he is now helping our group and clients to structure their business activities and digital assets in order to guarantee a smooth flow in all your digital marketing activities.