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Digital marketing is actually quite a broad term that encompasses the use of websites and emails to advertise any product or service and attract potential customers. Strictly speaking, it doesn't include the use of content marketing, paid advertising, and social media... With the advance of the internet, companies and businesses are increasingly moving away from traditional methods of marketing such as printed advertisements in newspapers and magazines and telephone communication. It is undoubtedly necessary for a company to have a website to promote brand awareness and reach a wider audience... This is a guide to online digital marketing, which includes the need to embrace the technology of today, and the use of search engine optimization.