NEW HERITAGE

New Heritage, originally founded in 1988 by fashion designers Cynthia Belinda Wells Jones & Rodney Jones, was a popular street wear brand in the 90's. Known for its bold graphic' designs on sweat gear, t-shirts and snap hats. New Heritage showcased appreciation of African American culture and promoted Black Awareness... New Heritage gained a following by figures in the entertainment industry such as Will Smith, Martin Lawrence, Chris Rock, and the Wayans Brothers. With the brand's awareness on the rise, New Heritage began being featured on television shows such as Fresh Prince of Bel-Air, Martin, The Bill Cosby Show, Living Single and Living Color... 90's unisex streetwear clothing brand that was around in the 90's niece relaunched brand to pay homage to her late aunt Belinda Jones and uncle Rodney Jones the original founders of the brand

Also known as: New Heritage Brand