ROBERTO PLASCENCIA

Amazon's UX prioritizes seamless, customer-centered online shopping. It focuses on personalization, convenience, and consistent experiences across platforms. Through intuitive design and data-driven insights, it guides users with tailored recommendations and easy navigation... I designed and mapped a 2024 initiative across multiple products for sellers on Amazon's platform... Optimized the efficiency of B2B communications by redesigning the internal tools used by corporate admins allowing them faster, simpler and definitive planning initiatives across 2000 stores nationwide.