LAYLA OBREGON

I'm a customer-obsessed technologist with a mastery of content management and user experience design principles and practices - extending to web, mobile, social media and email campaign management... In a nutshell, I'm passionate about doing the right thing for customers, delivering pleasing experiences, and delighting them along all points of their journey. I've developed an extensive background and "toolbox" that I routinely draw upon when designing solutions for customers (card sorts, sitemapping, heatmapping, usability testing, heuristic evaluations, A/B testing, surveys, competitive analysis, etc). I've worked as a designer, information architect and researcher and enjoy making things work better for people while positively impacting the bottom line... I manage websites like well-oiled machines. From hand-coded sites to those managed by commercial content management systems, I've handled them all. I have managed countless redesigns, technology uplifts, conversions to responsive..