MERCED MAIN STREET ASSOCIATION - Key Persons
Job Titles:
- Member of the Board of Directors
Job Titles:
- Member of the Board of Directors
Job Titles:
- Member of the Board of Directors
Job Titles:
- Member of the Board of Directors
Job Titles:
- Member of the Board of Directors
Job Titles:
- Chairman of the MMSA Organizational Committee
Organization involves getting everyone working toward the same goal. A governing board and standing committees make up the fundamental organizational structure of this volunteer-driven program. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders. The Organization Committee plays a key role in keeping the board, committees, staff, and programs-of-work in good shape by attracting people to the organization.
Managing staff and volunteers - by recruiting people, supervising them, and rewarding good work
Job Titles:
- Member of the Board of Directors
- Treasurer / Mechanics Bank
Job Titles:
- President of the Board of Directors
Job Titles:
- Member of the Board of Directors
Job Titles:
- Member of the Board of Directors
Job Titles:
- Chairman of the MMSA Promotions Committee
- Member of the Board of Directors
- Secretary / Sierra Health Foundation
- Treasurer / Sierra Health Foundation
Promotion means selling a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing the district's unique characteristics to shoppers, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area. Effective promotional activities are paramount to changing the image of the commercial district from negative to positive. A positive image rebuilds the confidence and interest of consumers and potential investors. An effective commercial district promotional strategy contains three components: image promotion, retail promotion, and special events.
Job Titles:
- Member of the Board of Directors
Job Titles:
- President
- Treasurer of the Board of Directors
Job Titles:
- Member of the Board of Directors
Job Titles:
- Chairman of the MMSA Design Committee
- Member of the Board of Directors
The Design Committee plays a key role in shaping the physical image of Main Street as a place attractive to shoppers, investors, business owners, and visitors. Design means getting Main Street into top physical shape. Capitalizing on its best assets - such as historic buildings and pedestrian-oriented streets - is just part of the story. Main Street's physical appearance affects the decisions shoppers, investors and visitors make about the district. A commercial district's design should make economic sense as well as aesthetic sense. Design improvements can result in a sales increase, making good design a sound business investment. An inviting atmosphere created through attractive window displays, parking areas, building improvements, signs, sidewalks, street lights, and landscaping, convey a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.
Educating others about good design-enhancing the image of each business, as well as, that of the district
Providing good design advice and encouraging quality improvements to private properties and public spaces
Planning Main Street's development, thus guiding future growth and shaping regulations
Job Titles:
- Member of the Board of Directors