MICHAELGENTILE.COM

Being a creative director requires a lot more than simple creativity. It includes knowing how to inspire & motivate, as much as having the insight to recognize the gems that can be nurtured into meaningful campaigns... I've been lucky enough to leverage my creative & management skills on both the agency and media tech sides. While both cultures are different, the thread of similarity is that they both need conceptual strategists who can balance the brand's past, present & future in the final work... I have been building brands and consumer loyalty for Fortune 500 companies for over fifteen years.