COMPELLING SELLING

Compelling Selling. Philip Lund, author of Compelling Selling - The Framework For Persuasion, offers executive coaching to sales professionals and high level negotiators... Selling, or the art of persuasion, is not taught in school or university, yet it is an integral part of our daily lives. Whether we are selling ourselves, a product or a service we are knowingly or unknowingly exercising the techniques of persuasion and salesmanship. Successful selling depends on the correct manipulation of these techniques as well as a thorough understanding of the framework within which they operate.

Primary location: United Kingdom