STRATEGIC MEDIA

SMI begins shift from partisan GOP campaign firm to bipartisan corporate advocacy. Retained as subcontractor to DC and NYC firms including Edelman, Mercury, Ruder-Finn and Ketchum, primary policy focus is the long and post-acute health sector's federal and state Medicare and Medicaid reimbursements. Services include executive speechwriting, Capitol Hill testimony, communications counsel and PAC communications. 1997-2000 Gordon Hensley founds GOP consulting firm Strategic Media, Inc. (SMI) in Georgetown after serving as NRSC comms dir from 1995-'97. The 4-person start-up offers on-the-ground message strategy and management, speechwriting, and converting raw oppo research into actionable media content. Clients include U.S. Sens. Paul Coverdell (R-GA) and Alfonse D'Amato (R-NY), Gov. George Pataki (R-NY), the New York State GOP, the National Republican Congressional Committee (NRCC) and TX Gov. George W. Bush's 1999 GOP pres primary campaign.

Also known as: Strategic Media, Inc.

Primary location: Washington United States