In an east coast life, I lead a small and nimble team of creatives to create social and video content for TJMaxx and Marshalls on the brand and digital team at Edelman in NYC as CD. Our team is responsible for ideating and executing fun and engaging brand produced content as well as influencer content for the brand's social channels. Every shoot is different as we're always learning new ways to be more efficient and optimize capturing content, which makes the days on this account super fun! Bonus: The joy on their faces when my 7 year old nephew and 5 year old niece ask what I do for a living, the topline answer is, I get to say "I make a lot of Tik Toks!"