OPSSTARS - Key Persons
Job Titles:
- EVP, Revenue Operations at HubSpot
Job Titles:
- Director, Demand Gen & Integrated Marketing
Job Titles:
- Senior Director, Marketing Operations
Job Titles:
- Founder and CEO of Ignite Consulting
Job Titles:
- Manager, Revenue Operations ( Panelist )
Job Titles:
- Marketing Advisor and Board Member at Macaitis Advisory
Job Titles:
- Co - Founder & CEO of Sonar
Job Titles:
- Team Lead, Sales Data Systems and Process Management
Job Titles:
- Co - Founder ( Panelist )
Job Titles:
- Director of Marketing Operations at McGraw Hill
In this episode of the OpsStars Podcast, Rachael McBrearty is joined by Chelsea Katich, Director of Marketing Operations at McGraw Hill, an American learning company and one of the "big three" educational publishers that provides customized educational content, software, and services for pre-K through postgraduate education.
Chelsea is a 5x Marketo Champion, Fearless 50 member, MUG Co-Leader, 2019 Champion of the Year Revvie Finalist, 2020 Adobe Experience Maker Award Winner, and a 2021 OpsStars of the Year finalist. Today, she reveals best practices for marketing operations professionals to help them become more strategic and successfully manage complex projects.
Job Titles:
- Founder & Principal Consultant at Double Haul Strategies
Job Titles:
- Director of Revenue Operations at CB Insights
Chris Van't Hof, Director of Revenue Operations at CB Insights, joins us on this episode of the OpsStars podcast to share his expertise and experience building a top-notch RevOps team.
Previously, Chris was the Director of Global Revenue Operations for Uniphore, Director of Sales Operations for Honor and NextHealth, and Senior Analyst of Sales Operations and Pricing at ServiceSource.
His experience is heavily focused on providing sales teams with insightful and actionable recommendations about product offerings, consultative selling tactics, customer retention, and pricing strategy.
Today, Chris will share some of that experience to provide you with practical insights and advice you can apply to your business and RevOps team.
Job Titles:
- Solutions Consultant ( Panelist )
Job Titles:
- Director of Revenue Operations ( Panelist )
Job Titles:
- Corporate Officer and Advisor at Stripe
Job Titles:
- Chief Analyst and Co - Founder / TOPO
Job Titles:
- CEO and Co - Founder of CS2 Marketing
- CEO at CS2
Job Titles:
- Revenue Operations Experts
- Senior Sales Specialist, Sales Performance Management
Job Titles:
- Global Marketing Operations at AWS
Job Titles:
- Founder and CEO of Tenbound
David Dulany joins Rachael to discuss his expertise and advice on how we optimize and build successful sales development teams. David is the Founder and CEO of Tenbound, an advisory firm focused and dedicated 100% to sales development. He is a sales development program building specialist with deep experience building highly successful sales development programs from scratch for technology companies.
David brings over ten years of experience in sales development and previously led sales development teams for companies such as Glassdoor and Act-On Software. He is also the host of the #1 sales development podcast on iTunes; The Sales Development Podcast. David frequently speaks at conferences, seminars, and more, including the upcoming Virtual Sales Development Conference hosted by his company, Tenbound.
Job Titles:
- Senior Director Revenue Operations and GTM Strategy / New Relic, Inc.
Job Titles:
- Leader at LeanData
- VP of Business Development and Alliances at LeanData
- VP of Revenue Operations
Job Titles:
- Director of Business Intelligence and Sales Operations
Job Titles:
- Director of Marketing Operations at Model N. Elizabeth
Job Titles:
- Director, Sales Development ( Panelist )
Job Titles:
- CEO
- Co - Founder
- CEO & Co - Founder ( Moderator )
- Co - Founder and CEO of Lean
- Join LeanData CEO
Join LeanData CEO Evan Liang as he examines the past, present and future of Operations. And how "the rise of Ops" will increasingly give this role a seat at the table. Joining Evan for a virtual fireside chat on this topic is Lars Nilsson, the VP of Global Sales Development at Snowflake.
Evan Liang is the co-founder and CEO of LeanData. Evan founded LeanData in 2012 after managing a data-cleanup project at his last company and felt the pain of cleaning CRM data by hand. LeanData is a company now recognized as a modern revenue tech stack essential - certainly by its nearly 900 loyal customers, but also by Gartner - the largest analyst firm in the world covering the IT market.
Prior to LeanData, Evan was the GM and VP Products at Caring.com, where he grew a small acquisition into the company's main business, generating over 50% of the company's revenue over 2 years. Before Caring.com, Evan worked at Shasta Ventures, a leading venture capital firm focused on end-user-driven businesses.
In this episode we speak with Evan about the revenue tech stack, because who better to share his perspective on this fast-evolving landscape within which LeanData sits at the center?
Job Titles:
- Vice President of Revenue Operations at Malwarebytes
Job Titles:
- CEO and Founder of CloudKettle
Job Titles:
- Head of Revenue Operations at Winning by Design
Job Titles:
- Revenue Architect
- Sales Ops Leader
Job Titles:
- SVP Technology Solutions & Architecture at ANNUITAS
Job Titles:
- B2B Technology Sales Leader
- Chief Revenue Officer at Influ2
Job Titles:
- VP of Client Strategy ( Panelist )
Jon Miller, CMO at Demandbase, shares why using data to drive account intelligence can help sales and marketing teams be more relevant by aligning go-to-market motions and messages to the buyer journey.
Jon has over twenty years of experience in the marketing business, co-founding two successful companies; Marketo, which was sold to Adobe for $4.75 billion, and Engagio which was acquired by Demandbase in 2020.
Now the CMO at Demandbase, he is responsible for leading their account-based go-to-market strategy and delivering on its mission to transform how B2B companies market and sell.
He is also an author, thought leader, and speaker and was named Most Influential Marketing CEO of the Year in the 2019 Corporate Excellence Awards.
Job Titles:
- Director of Revenue Operations ( Panelist )
- Senior Director, Revenue Ops
Job Titles:
- Co - Founder ( Panelist )
Job Titles:
- Director of Marketing Operations
Job Titles:
- VP of Marketing at Capacity
Job Titles:
- Sales Development Manager
Job Titles:
- Head of Sales Operations - Americas
- Head of Sales Operations at Anaplan
Kerry is former VP, Principal Analyst at Forrester and now leads Research and Thought Leadership at 6sense. 6sense is an Revenue AI platform that helps revenue teams identify and close more opportunities by putting the power of AI, big data, and machine learning behind every member of the B2B revenue team.
Job Titles:
- Marketing Operations Manager ( Panelist )
- Senior Manager, Marketing Operations at F5
In this episode of the OpsStars Podcast, Rachael McBrearty is joined by Kimberly Galitz, Senior Manager, Marketing Operations at F5. Kimberly was hired to clean up the Marketo architecture at F5 and apply her expertise with marketing tech stacks to help F5 grow. She's also a 2x Marketo Champion and the 2020 OpsStar of the Year.
They discuss the confidence issues Ops professionals face and how being a part of a community of Ops professionals helps overcome them. They also talk about the importance of being visible by working to build connections across organizations and highlighting accomplishments to the right stakeholders. Finally, this very first episode of the Podcast includes advice for newbie Ops professionals on how to approach their new jobs with confidence.
Job Titles:
- Pipeline Strategist at Panther
Job Titles:
- VP, Revenue Growth & Enablement ( Panelist )
Job Titles:
- VP of Global Sales Development / Snowflake
- VP of Global Sales Development at Snowflake
Job Titles:
- Director of Marketing Operations
Job Titles:
- Director Board of Directors at Thryv
Job Titles:
- Marketing Automation Manager
Job Titles:
- Global Marketing Executive
- Marketing Advisor
Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting, joins Rachael to discuss what it means to be more data-driven in marketing, how to identify the best accounts to focus on, and how to personalize experiences to win those customers.
Maura is a proven global marketing executive who fuses storytelling with revenue growth. She helps startups to become publicly traded companies and build marketing programs, revenue, frameworks, marketing plans, and strategies. Maura is also a strong advocate of data-driven marketing and for putting customer needs at the heart of everything a company does.
Job Titles:
- Senior Manager, Sales Operations
Job Titles:
- Senior Manager of Sales Operations at EverCommerce
Job Titles:
- Head of Sales Operations at Observe.Ai
Job Titles:
- Sales Development, Emtrain ( Moderator )
Job Titles:
- Senior Director, Customer Acquisition Marketing
Job Titles:
- Revenue Marketing Leader
- Vice President of Demand Generation at Motive
Pat Oldenburg, Vice President of Demand Generation at Motive, joins Rachael to discuss how to set up the foundation for an account-based framework, what metrics you should measure, and why marketers need to work closely with sales to succeed.
Pat is a revenue marketing leader experienced in managing globally dispersed teams and developing demand generation and operational strategies for businesses.
He brings over fifteen years of experience in the marketing industry, from previously as a Customer Reference Manager, Marketing Manager, and Director of Marketing Operations to now as the Vice President of Demand Generation.
Before his current role, Pat was the VP of Demand Marketing at ServiceMax, responsible for driving awareness in the market, sourcing pipeline, and improving win rate and velocity through various online and in-person marketing tactics.
Job Titles:
- Founder
- Founder of Modern Sales Pros
Job Titles:
- Marketing Operation Consultant at MOBI Solutions
- Marketing Operations Consultant at MOBI Solutions
Job Titles:
- Senior Salesforce Administrator
Job Titles:
- VP of Strategic Marketing
Job Titles:
- Vice President of Marketing Strategy and Operations at Splunk
Job Titles:
- VP of Global Revenue Ops at Neo4j
Job Titles:
- Senior Director, Sales Development at Cybrary
Job Titles:
- SVP of Revenue Operations
Job Titles:
- VP Platform Ecosystem at HubSpot and Editor at Chiefmartec.Com
Job Titles:
- Senior Director, Sales & Marketing Data Science
Job Titles:
- VP of Revenue Ops at ZoomInfo
- VP of RevOps
Job Titles:
- VP of Revenue Operations at Dental Intelligence
Job Titles:
- VP of Field Operations at Drift
Job Titles:
- Vice President of Product Marketing
Job Titles:
- Senior Director, Demand Technology at ANNUITAS
Job Titles:
- SVP of Strategy at Sapper Consulting
TJ Macke is the SVP of Strategy at Sapper Consulting, where he oversees go-to-market efforts, focusing on developing new products and partnerships. He is also the Operating Partner of SalesSource, a sales process optimization consulting firm that leverages sales processes, SaaS CRM, and cloud technologies to help companies structure their existing sales organizations to scale.
Job Titles:
- Sales Ops & Enablement at Snowflake
Job Titles:
- Manager of Automation and Systems at Maxio
Job Titles:
- Marketing Automation and Technology Specialist
Zach is an accomplished Marketing Automation and Technology specialist with expertise in martech management and strategy, lead and contact strategy, and marketing automation enablement. With a profound passion for process optimization, Zach excels in enhancing the functionality of martech stacks to simplify the lives of Sales Representatives and Marketers. By leveraging technology to its fullest potential, Zach empowers businesses to work smarter and achieve greater efficiency.
Job Titles:
- Sales Strategy & Operations ( Panelist )