WILFORD AUGUSTUS

Strategic communications is the art form of having a master plan measured against well-considered organisational and communications-specific goals. It involves promoting an organisation's brand, urging people to take specific actions, or advocating particular legislation. Strategic communications can be internally or externally driven, and call for meticulous planning, proper implementation and diplomatic followup. Being strategic means communicating the best message, through the right channels, at the right time. As strategic communications advisers, we work to implement communications solutions that help our clients achieve their goals, both in the UK and international markets.