CREW MARKETING PARTNERS - Key Persons
Job Titles:
- Director of Demand Generation
Brad's spent a decade helping brands like Lululemon and the JUNO Awards with strategic thinking, flawless execution and shorter sentences. He ran GOODSIR for 13 years and contributed as an expert to multiple industry publications. He‘s even been a respected local vintner.
"Connecting the pieces to help a business grow is incredibly satisfying. The solutions are rarely obvious, so getting to them is quite validating."
Job Titles:
- CEO
- Founding Partner
- Founder of Crew
As the founder of Crew, Braden is a visionary, mentor, strategist and relentless supporter of our team and clients. His experience at Procter & Gamble, Frito Lay, and Power to Change has helped shaped the agency we have today. His passion is having an impact in the lives of others through our work and as an author and speaker.
"Leaders have the ability to impact the world more profoundly than any other group on the planet. It's such a privilege of ours to help them succeed and see it happen."
Our aptly named Cassidy Newton comes equipped with a Ph.D. in Physics and an MBA. Cassidy's love for all things numeric adds up to keen strategic insight on the volumes of marketing data that's so critical to our clients, but often so daunting to decipher. Cassidy joined the team in July of 2012 and has helped grow a research and media buying team that bases all decisions on data.
"Consumer behavior has never changed faster than it is now. What worked last year in messaging and strategy may not work next year. The best modern marketing uses data to help clients with predictive analysis."
Gerald's shelf of national and international creative awards includes Gold Lions, Gold Pencils and a lot of little gold M's. He's been recognized for excellence in every medium and brings that talent to every project. His food/bev clients have included Coke, Sleeman, Crown Royal and Little Caesar's.
"People are so passionate about food and drink, that it leads to the best and most insightful creative."
Jennifer is a CPA who watches the bottom line with an eye for operational inefficiencies - something she learned raising three daughters. With 15 years of accounting experience, including eleven at P&G, she's known for crunching numbers, crushing deadlines and loving Marvel movies.
Jessica got into marketing in 2011 while still at St. FX where she was a CIS University hockey champion. She gets what it looks like to play on a winning squad, she brought that spirit to Crew in 2015 and she hasn't looked back.
"I love helping brands to weave social consciousness/responsibility into their stories."
Job Titles:
- VP Client Services, Partner
Josh is the Columbus of Crew, exploring and opening new markets in the BC interior with a unique entrepreneurial approach. He loves showing potential clients what life looks like with an impact-focused approach to marketing - preferably while playing golf.
"My hope is to create impact for the brands we work with, and use their work to fuel our own impact initiatives."
Nate's entire career has been in food, working on brands for McCain and Parmalat. With a deep understanding of consumer habits, campaign development and P&L improvements in the food space, he plays a key role and leads our efforts for growing and maturing food brands.
With over 15 years of experience as a multidisciplinary designer and Art Director with a core focus on brand strategy, Rachel is a creative leader with a determined passion for big ideas and critical thinking. She has lead and developed a number of successful brands at Crew including Om Organics, Kazoo and Carrick Bros.
"Food brings people together and has the power to create communities with lasting impact. Being a part of that, a part of people's everyday lives gets me excited."
Job Titles:
- Director of Agency Operations
A former GM, Sujina leverages her expertise as the Director of Agency Operations at Crew, adding significant value to the company. She plays a vital role in elevating Crew's name and image, and supporting the health of our agency. Sujina takes great pride in her work, and her strategic vision and leadership in agency operations are a great benefit to the company's overall growth and success.
"Five years from now, I think it'll be rare to see a product not trying to do good in some aspect; be it with ingredients, CSR or sustainable packaging."