F2 VENTURE CAPITAL - Key Persons
Adi is an Associate on our investment team, assisting with all aspects of the firm's deal flow with a focus on deal sourcing, due diligence and value creation.
Adi joined F2 after spending years as a product specialist at Microsoft, where she gained expertise in enterprise SaaS solutions, CRM and No-Code Low-Code platforms and Generative AI initiatives. Previously, Adi served as an Operations Officer in the Israeli Air Force. Adi holds a B.Sc in computer science from Reichman University (highest honors, summa cum laude) and is presently completing her MBA at Tel Aviv University.
Job Titles:
- Managing Partner
- Managing Partner of F2
Barak is Managing Partner of F2. Previously, Barak was a Partner at Genesis Partners where he focused on early-stage investment opportunities and The Junction seed investment program.
Prior to Genesis Partners, Barak led three startups in the UK and Israel as Co-Founder & CEO, including Mytopia, acquired by 888 Holdings (LSE: 888), and supported numerous successful technology companies as an angel investor.
Barak served in the Corporate Development Group at Yahoo and the Technology Mergers & Acquisitions Group at Morgan Stanley, where he supported the launch of the firm's investment banking practice in Israel. Barak also served in an infantry paratroop brigade of the IDF. He holds an MBA from Harvard Business School and a BS BA from Georgetown University.
Job Titles:
- Controller
- Controller at F2
Eran is the Controller at F2, supporting our Head of Finance. Prior to F2, Eran served as a Project Manager and Business Analyst at a non-profit and strategic consulting firm, respectively.
Eran served for four years in a special unit of the Air Force and holds a BA in Economics and Management from Ben-Gurion University.
Job Titles:
- Head of Marketing & IR
- Head of Marketing and Investor Relations at F2
Hila Yarom Roytman is Head of Marketing and Investor Relations at F2, where she leads marketing, communications and brand strategy, and manages relationships with the firm's global investor base.
Jonathan is Managing Partner of F2. Jonny was Managing Partner at Genesis Partners and brings extensive early stage investment experience from his roles at operational companies and venture capital funds. Previously, Jonny invested and served on the boards of Monday.com, PrimeSense, Neebula and Innovid, among other successful Israeli technology companies.
Job Titles:
- CFO
- Partner
- External Director of Caesarstone Ltd
Nurit is Partner and CFO of F2. For more than 20 years, Nurit served as CFO of multiple successful technology companies, including Wix, CrazyLabs, Compugen, Aladdin Knowledge Systems and CopperGate Communications. Throughout her career, Nurit was responsible for finance, operations, legal and strategy, including fundraising, M&A and IPO processes for technology companies. At F2, Nurit brings this vast experience and deep insight to support our funds and founders.
Nurit currently serves as an external director of Caesarstone Ltd. and previously served as an external director of multiple public companies. She holds a BA in Economics and Business and an MBA in Finance; both from Bar Ilan University.